#martechnordic

Martech Nordic is now

2.10.2024 | HYBRID EVENT

Vanha Ylioppilastalo, Helsinki

Uniting marketing, sales and digital executives

for unprecedented collaboration.

MARTECH NORDIC

THERE IS NO MORE ONE-SIZE-FITS-ALL MARKETING

Despite the economic slowdown, martech spending will continue to grow in year 2023.

More than ever - you need to know what to include in your stack to ensure your growth and keeping up with the risen demand. Building a Martech ecosystem, sorting your stack and finding out how to build inclusion into your customer experience through convenient use of data and technology is the absolute key.

Use martech solutions that enable real-time engagement, hyper-personalization, and a consistent customer experience across all touchpoints, and forget about one-size-fits-all marketing.

MarTech Nordic 2023 brings together experienced decision-makers, the best digital marketers, developers, eCommerce-leaders and visionaries to give not only an understanding, but a heads up of this rapidly changing industry.

Welcome to join MarTech Nordic 2023 - live in Helsinki, Finland!

THEMES

DATA AND REVENUE GENERATION

REAL-TIME ENGAGEMENT & PERSONALIZATION

EMERGING TECHNOLOGIES & TRENDS

RE-THINK, RE-BUILD , RE-GENERATE Merging Marketing & Technology

1 20+

DAY

SPEAKERS

300+

MARKETING EXECUTIVES

Puhujat

MODERATORS 2023

JASMIN HAMID

TV-HOST, SPEAKER, ACTRESS

Jasmin works as an actress, presenter, speaker, politician and social media influencer.

She is a messenger of open money talk and has been awarded several titles such as Presenter of the Year 2023. As an actress who graduated from the University of Drama, Jasmin is an experienced and improvisational performer, also schooled by live television broadcasts,

ANNE LAITINEN

CEO | BUORRE

Anne has built large international growth stories both for her clients in marketing agencies and in company internal organizations. Internationalization is Anne's passion. At the marketing agency Buorre, she guides companies to the world with modern growth marketing methods, respecting traditional internationalization theory.

Anne's unique expertise combines sales and marketing development with internationalization expertise and experience.

SPEAKERS 2023

FRANS RIEMERSMA

Top MarTech influencer in Europe | FOUNDER OF MARTECHTRIBE

Frans is a Marketing Technologist, Martech researcher, Co-publisher of MartechMap.com, MarketingOps, Author, Lecturer, Speaker and #10 Martech influencer in Europe and #1 in the Netherlands .

He has over two decades of experience under his belt. From consulting, to research, to marketing, to authoring. He has designed marketing stacks for 10+ years, for companies as wide-ranging as HP, Adidas, Audi, Unilever, IKEA, Volvo, Carlsberg, and more

In year 2022, Scott Brinker and Frans rolled out the 2022 marketing technology landscape and the State of Market Report.

JOANA TENE

GLOBAL MARTECH LEAD | WHIRLPOOL CORPORATION (NL)

Joana is the Global MarTech lead at Whirpool, charged with accelerating digital commerce and marketing automation learning curve across regions.

She is a passionate, results-driven marketer with over 15 years of experience in B2C and B2B digital marketing, MOps and marketing technology across Europe, the UK, Ireland and the Americas, both in consulting and on the client side. She started her career in digital marketing – the agency side, helping clients from various industries like telecom, insurance, FMCG, travel and automotive.

MICHAEL OVITZ

HEAD OF MARKETING | FOODORA

Michael is the Head of Marketing for Foodora in Finland. He has been working with the leading Finnish media agencies, creative agencies and advertisers for the past 15 years. Michael is the most passionate about creating unified experiences to customers through combinations of storytelling, branding and data driven marketing.

HEINI NUUTINEN

LOYALTY & CUSTOMER EXPERIENCE LEAD | KOTIPIZZA GROUP

Heini is an accomplished Customer-Centric Digital Transformation Leader. With an impressive track record working with top brands in the Nordics for the last 14 years, Heini is recognized as a strategic thinker and problem solver at the forefront of driving impactful digital development. Her extensive expertise spans customer experience, digital sales, and marketing, data-driven strategies, and cultivating a data-centric culture.

Heini is passionate about aligning business objectives with customer needs. She aims to create memorable experiences for customers with a mix of empathy, technology, and a dash of magic

PEKKA RantaMOIJANEN

HEAD OF CUSTOMER EXPERIENCE | VALIO

Pekka has over ten years of experience utilizing marketing technology to enhance consumer engagement and content marketing. During his tenure at Valio, his team pioneered conversational marketing in Finland by introducing the chatbot Muru, which assisted users with culinary inquiries. Pekka often compares working with chatbots to the improvisational nature of jazz, emphasizing the importance of strategic planning while remaining agile to unexpected challenges.

JUHA LAUHAMAA

SALES AND MARKETING DIRECTOR | HELKAMA VELOX

Juha has been working with the latest martech for the past 7 years while working at Amer Sports and Suunto. First in different roles in the mobile center of excellence of Amer Sports ramping up a professional way to manage everything related to apps (tech, ways-of-working, analytics, marketing, comms) and scaling the know-how to Amer brands like Suunto, Atomic and Salomon. Later as the head of consumer facing touch points at Suunto responsible for running the existing martech stack and also figuring out the future solution with some of the biggest vendors in the industry. Now he is modernizing and leading the marketing and sales functions of another legendary Finnish family owned brand Helkama.

JULIUS HAUKKASALO

CEO | EVERMADE

Julius is a design minded entrepreneur with a design background and a passion for helping clients thrive in the digital world, Julius is dedicated to providing marketers with the latest tools and technologies that ensure their online success.

JUSSI KUPARINEN

BUSINESS DIRECTOR, MARKETING AUTOMATION | LIANA TECHNOLOGIES

Jussi is the head of Liana’s Marketing Automation business. Possessing an extensive background of over 15 years in different roles within the Martech industry. He has acquired valuable expertise in sales, customer success, consulting and product development. In all of these roles he has been passionate for creating the best possible value for the customers. For the past years Jussi has developed strong interest in to data-driven marketing automation and personalisation.

JAANA MIETTINEN

MARKETING TECHNOLOGY TEAM LEAD | LUXID GROUP

Jaana is an experienced and results-oriented customer & team lead with a strong background in marketing technology, sales and project management. Jaana's strengths are a comprehensive approach to marketing and sales development, martech implementation and development projects, as well as the ability to bring the best practices to customers. Having worked in both tactical and strategical levels in agency and in-house roles, she has gained a deep understanding of marketing technology in both B2C and B2B environments.

HENRIK LAGERCRANTZ

HEAD OF DIGITAL SALES & MARKETING TECHNOLOGY | LUXID GROUP

Henrik is a marketing technologist with a background of a digital design & production freelancer. He designes processes and solutions for sales and marketing, acting usually as the voice of technology in the project planning or RFP phase. His main focus for the past 7 years has been marketing automation, from onboarding projects to automated process design and system integrations.

KALLE HEINONEN

SENIOR SOLUTIONS CONSULTANT | ADOBE

Kalle has over 20 years of experience in strategic sales and partnerships, cloud-based analytics and customer experience, start-up entrepreneurship and investment. He has a deep understanding of the market trends, customer expectations, and technology solutions that drive growth and innovation.

Kalle has been recognized twice in the TOP100 most influential people list of digital industry.

Steven VOLDERS

GLOBAL GTM DIRECTOR - Customer Data, Insights & Activation | VAIMO

Steven is Global Director Go To Market for the Customer Data, Insights & Activation practice at Vaimo. He has been working at the intersection of strategy, technology and marketing for 17 years, with a focus on data for the last 12 years. He's specialized in data-driven marketing strategies and solutions. With his experienced team he supports and strengthens leading brands such as BNP Paribas, Ahold Delhaize, Sanofi, Telenet, BOSE, Proximus, Boardriders, etc. to better understand and improve the customer journey across touchpoints.

SAMUEL TENHUNEN

SENIOR GROWTH ADVISOR | TIETOEVRY

Samuel is a dynamic professional with a proven track record in harnessing digital technologies and channels to drive results. With a keen ability to seamlessly integrate sales, marketing, and business objectives, he creates and manages profitable ventures for businesses.

Samuel helps catalyze business growth by unlocking the power of customer data and orchestrating highly effective digital sales and marketing initiatives. He is not just a practitioner but also an avid researcher, continuously exploring the transformative potential of generative AI.

HANNA HUURINAINEN

PRINCIPAL CONSULTANT | TIETOEVRY

Hanna is a customer insight and data-driven solutions professional. Her expertise lies in the marketing automation ecosystem, business development and digital growth solutions. She helps companies to focus on excellent customer experience on a tactical, operational, and strategic level.

She is leading a team of experts, passionate about challenging customers to put their customers at the center of their business.

ELIA ELENIUS

COO | VIDEOBOT

Elia is a self-proclaimed computer nerd who never quite mastered coding. Instead, he's channeled his passion into steering the business and marketing strategies of tech companies. With expertise in rapid scaling, Elia now holds the role of Chief Operating Officer at Videobot. At Videobot he is overseeing the daily operations and implementing strategies to drive growth and profitability

EXPERT 2023

HENK-JAN TER BRUGGE

HEAD OF MARTECH | PHILIPS (NL)

Henk-jan is the leader of Philips global digital marketing technology team. He has over 8 years of experience from Philips, working with marketing and ecommerce technology strategy, with focus on Direct to Business (D2B) and Direct to Consumer (D2C).

Han-jan is a experienced Strategist with a demonstrated history of working in the hospital & health care industry and consumer marketing industry. He is a strong digital marketing professional with a Master Business Studies focused in Innovation Management & International Entrepreneurship. He has international experience living and working in South Korea, China and France.