AGENDA 2021
live from the studio
10AM EEST & 9AM CET 

10.00 - 10.05 (EEST)

WELCOME & MORNING STUDIO

 

10.05 - 10.25 

 BUILD, OPERATE AND SCALE PROFITABLE eCOMMERCE 

Yizhar "Izzy" Toren, Senior Data Scientist, Shopify 

  • The key strategies that marketers need to implement in 2022

  • The speed of implementing new technology has become a question of survival. There is no luxury like trial and error like in the past.

  • Making sense of the influx of digital data with creative automation tools


 

10.25 - 10.45

EI MEETS AI. How leaders in CX are blending empathy and intelligence to create loyalty and ROI in a shifting world 

  • How can businesses blend CX strategy with AI to improve omnichannel capabilities and foster customer loyalty? 

  • How do businesses utilise real-time data to make dynamic adjustments to customer journeys, content and experiences that help them meet demand and increase profits? 

  • Collaborate cross-industry for success


 

10.45 - 11.05

FROM TRACKING TO TRUST: Replacing Third Party Cookies & The rise of No Code

Bally Lotay, Marketing Solution Engineer, OneTrust PreferenceChoice​

  • What marketers should know about first-party data

  • Strategies to earn trust with your audience. Delivering a personalised user experience in the age of privacy

  • Customer Data Platforms in a cookie-less World 

 

 

11.05 - 11.25

Case YIT

Building bridges with marketing data strategy

Anna-Eerika Mattila, Marketing Manager, YIT - Construction and Building company

Heini Nuutinen, Transformation Lead, RADLY

  • Hear how to make one of the key projects of marketing transformation a success

  • Make marketing data the hot topic of your organization

  • Bring people together across silos to solve business related data challenges

11.25 - 11.40 

NETWORKING


 

UNDERSTANDING DIGITAL CUSTOMERS I Trust, Sustainability and Inclusion


 

11.40 - 12.00

Case SOK

INCREASING BRAND MEMORABILITY TO IMPROVE CUSTOMER EXPERIENCE & DRIVE SALES

Veera Korvenkari, Digital Strategist, SOK

Max Söderholm, Country Lead Finland, Leadfamly

  • Why customer experience is an important metric for marketers

  • How and why gamification makes brands memorable

  • How Sokos use game mechanics to achieve business goals



 

12.00 - 12.20

LEVERAGING DATA INSIGHTS FOR HIGHER CONVERSATION AND ACQUISITION RATES ACROSS THE CUSTOMER JOURNEY 

  • Understanding how to utilize process, data and insights to drive your content strategy

  • Leveraging real-time data and insights to drive campaigns

  • Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts

 

12.20 - 12.40

REMAINING RELEVANT TO YOUR CUSTOMER

Victoria Preger, Marketing & Communications Director, Enento Group

  • How to truly understand your customers with insights & data-driven approaches

  • The importance for brands to be transparent about data, their processes and how it affects the end user 

  • More important than ever before to lead with purpose and create a culture of inclusion


 

12.40 - 13.00

CASE: INTERSPORT

A TOTALLY NEW UNIVERSAL DESIGN SYSTEM 

Constantine Gavrykov, Global CX/UX Director, Intersport 

  • Unique and performance driven combination of standards, living design and development toolkits

  • Not only UX/UI, but experience as a whole

  • The digital side of Merchandising, SEO, Campaign Activation, Marketing and Retail.



 

13.00 - 13.20

LUNCH


 

CONTENT, CX & AI  I Create, Monitor and Track

 

13.20 - 13.40

HOW IS AI CHANGING THE WAY WE USE MARTECH

Markku Mäntymaa, CEO, Viomba

  • What is AI based martech good for?

  • Viomba journey to create AI which loves visual Attention

13.40 - 14.00

THE EVOLVING LANDSCAPE OF VIDEO, VOICE AND STREAM WITHIN CONTENT MARKETING

Mikki Inkeroinen, CDO, Kamux

  • Delivering short-form content that stands out among the noise

  • Effective storytelling and video is the future – but how can brands effectively use video & live streams to generate ROI, create impact and reaction

  • The importance of creating omnichannel campaigns and optimising content for voice search


 

14.00 - 14.20

FIRESIDE CHAT

Sigga Sigurdadottir, Chief Customer Officer, Tesco Bank

Jake Bailey, Head of Proposition Development, Tesco Bank

ALL PERSONALIZED EVERYTHING 

  • New Data Intelligence Drives CX-innovation

  • AI can make the experience more personalised

  • Enhance the customer experience online, on apps and websites

14.30

END OF DAY