AGENDA 

MarTech Nordic 2019 Aftermovie

MARTECH NORDIC 2020 AGENDA

8:30

Registration & Breakfast

9:00

Kick Off 

theme

ANALYTICS & DATA 

9:05

Crush your revenue goals with data-driven marketing

  • Effectively optimize the multi-channel media mix

  • Apply improved marketing analytics and ROI to your program

9:35

Advanced digital analytics strategies

  • Automate your report generation process

  • Build, maintain and advocate for an analytics workflow that saves time, improves accuracy and fosters growth for your organization

10:00

Creating a data-driven social content strategy

  • Proper data collection strategy

  • Understanding how to utilize process, data and insights to drive your content strategy

  • Identify the value of influencers as part of your content strategy and turn it in to a scalable channel

10:25

Questions in marketing analytics you need to answer before you grow 

  • Know the difference between “who” and “how” questions in marketing

  • Get the data that’s necessary for increased marketing performance

10:45

SEO: getting competitive with a growth mindset

  • Put aside thoughts about SEO best practices and approach challenges with a growth mindset

  • Identify and capitalize on quick win opportunities for growing search traffic

  • Acquire a competitive advantage with unique insights on customer behavior

  • Using behavior data and anlytics to drive your SEO

11:15

FireSide Chat: The talk of 2020 - Data Visualization 

11:40

A modern marketing leader

  • Getting teams to collaborate smoothly to achieve sales

  • How to manage investments to match growth goals

12:10

Lunch

theme

CONTENT, AI & CX  

13:30

MarTech hack: drive growth with extreme personalisation

  • Identify common tactics and tricks that are past their prime and ready for retirement

  • Lead generation through personalisation

  • Humanizing your brand in the age of social media and AI

14:00

Customer service design: content strategy in the spaces between 

14:20

Making FOMO part of your content strategy

  • Know how to get the best use of new content formats such as video, podcasting and infographics

  • Using the fear of missing out in our social society to your advantage

14:40

Wooing customers with Storytelling

  • Build loyalty through customer-driven storytelling

15:00

Small screens, big ideas: MarTech x Apps

  • Targeted app marketing

  • Development of technical capabilities

  • Utilizing the mobile market

15:15

PANEL: Using conversational marketing to help improve your marketing capabilities

  • Building a personal ustomer experience through chatbots

  • Following specific steps to implement AI into your marketing strategy and gain a competitive edge

15:30

The rise of voice in MarTech

  • What brands need to know about designing with voice

  • Artificial intelligence in marketing 

  • Importance of Voice search in the coming years

16:00

It's a wrap!

TICKETS

Super Early Bird

Conference Pass

UNTIL 31.5.2020 

EARLY BIRD conference pass


conference
pass

490 €

+ vat.

590 €

+ vat.

790 €

+ vat.

The Conference Pass includes access to the entire conference, breakfast, lunch and cocktails, presentation materials and networking with 300 professionals.

MarTech Nordic 2020

PARTNERSHIPS

Tuija Taivainen
+358 40 530 1351
tuija.taivainen@bignordic.com

AGENDA & SPEAKING INQUIRIES

Anna Karlsson

Marketing Manager

+358 50 577 9987

anna.karlsson@bignordic.com

Venue: tapahtumakeskus telakka,
Henry Fordin Katu 6
00150 Helsinki, Finland

Business Insight Group

Kalevankatu 31, 00100 Helsinki
www.bignordic.com

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