AGENDA 

MARTECH NORDIC 2020 AGENDA

LIVE STUDIO PROGRAM

WELCOME & REGISTRATION

Ladies and Gentlemen Start Your Engines!

8:45

RETHINKING MARTECH STRATEGY
KEYNOTE
Scott Brinker, VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, Program Chair of MarTech 
An overview of 5 Martech Trends: Here Today, Growing Tomorrow
  • The rise of "no code"
  • Platforms, networks, and marketplaces
  • The Great App Explosion
  • From Big Data to Big Ops
  • Human + Machine

9:05

9:25

Salla Ketola, VP of Commercial operations, VR Group
CASE VR Group: Significant drop in travel - How Covid-19 disrupts business​
  • What happened?

  • How do we react and what does this require?

  • What next?

Tytti Stranding, Marketing Manager, Neste
Max Söderholm, Country Lead, LeadFamly
Gamification = Deeper Engagement = Higher Conversions
  • Personalise the customer experience

  • Boost marketing activities anywhere in the customer lifecycle

9:45

Lauri Mähönen, Sales Director, Bisnode
Saku Sahramies, Director, Product Development online & linear, MTV
CASE MTV: How to better understand your digital customers ​

10:05

NETWORKING BREAK

10:25

PLATFORMS, DATA DRIVEN MARKETING & ANALYTICS

MARTECH DEEP DIVES

20 MINUTE DEEP DIVES | SMALL GROUP DISCUSSIONS
LIMITED SEATS - PRE-BOOKING REQUIRED
10:35
Cookies will crumble – Surviving the end of Third-Party Tracking with Your Own Contact Database
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Marketers' love towards third-party cookies has continued for years. Due to changes in browsers and platforms, the use of cookies will change dramatically in the near future. Join Liana Technologies’ Deep Dive to hear how you can prepare for the changes of third party tracking with growing and utilizing your own contact database.
11:30
Group Discussion: The Right Way To Buy Marketing Technology
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12:10
When Google Analytics is not enough
 
Often companies think that web analytics is enough to know your customer. However, values ​​and attitudes influence the buying decision, so hard data alone can lead marketing down the wrong path. 
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13:00
Behind the Curtain: Marketing Gamification

- How our brains are activated by gamification
- Creating the game campaign
- The business impact gamification can create
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12:30
Taking your first steps in becoming data-driven
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13:35
Integrations with clear business twist

- How to calibrate marketing and sales with data

- Enrich Data to enrich CRM

- Low hanging fruits – easy integrations to SoMe and search engine marketing platforms

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10:35

Thomas Gylling, Marketing Director, Konecranes
CASE: Delivering killer content with digital marketing

Emma Dyga, CEO, APSIS International
The importance of easy of use when it comes to digital marketing platforms

10:55

Antti Kastén, Principal CX Solution Consultant, Oracle  
Henrik Lagercrantz, VP, Technical Excellence, ID BBN
CASE: Pit stop perfection - How Ferrari drives marketing

  • People buy desires: step in to your customers hearts

  • Data predicts the silent signals

  • Components of modern marketing maintenance

11:15

Mikko Karemo, Director, Sales and Customer Operations, Enento (Asiakastieto)

Data is the new uranium

  • The speed of changes is breathtaking in corporate information – how do you handle that? 

  • Join to share cases from real life how clever usage of data can generate great benefits for businesses.

11:35

LUNCH BREAK

11:55

CONTENT, AI & CX
KEYNOTE 
Jasper Krog, Senior Global Digital Innovation Manager, Beiersdorf / NIVEA
How NIVEA Wants to Take Their Consumer Experience and Marketing with AR to the Next Level

  • The skin care brand NIVEA understands AR as one of the key technologies and driver of their consumer marketing in future

  • Discover how a low-involvement physical product can be enriched via AR

  • See exciting pilot cases to understand the possibilities AR offers in marketing

12:10

12:30

Juho Korpela, Head of Digital, Neste
CASE: Neste EasyX concept
  • How Neste was able to build unmanned station concept and digitized very traditional customer experience?

  • How agile methods was used with this process

Juha Sulkakoski, CEO, Founder, Upseller
98% of customers don’t buy from Webshops
- Can we see the forest from the trees? 

 

  • Something must be wrong? 
  • Amazon is entering in Scandinavia challenging local webshops and brands selling online - what does it really mean?
  • 3 simple todo´s to boost online sales

12:50

13:10

Harri Lehtonen, Senior Digital Marketing Manager,

F-Secure Corporation


CASE: Marketing technology transformation for B2B, we’ve been all waiting for?

 

  • Increased speed of change in the sales & marketing alignment

  • Customer Data’s role in the transformation

KEYNOTE  
Fabian Gehring, Digital Brand Marketing Manager, Bosch
Already AI-ready? The quick-start guide to prepare your Marketing Teams for the next wave of AI applications
  • Understand the current state and future of AI in marketing

  • Explore which applications of machine learning can give your business a competitive advantage

  • Identify the steps necessary to incorporate AI into your MarTech stack

13:30

Q&A - End of LIVE

13:50

MarTech Nordic 2020

PARTNERSHIPS

Mikko Huttunen

+358 50 367 5966
mikko.huttunen@bignordic.com

TICKETS

customercare@bignordic.com

MEDIA & SPEAKING INQUIRIES 

Aleksi Helander

aleksi.helander@bignordic.com

Business Insight Group

Kalevankatu 31, 00100 Helsinki
www.bignordic.com

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