AGENDA 2021
live from the studio
10AM EEST & 9AM CET 

10.25 - 10.30 (EEST)

WELCOME & MORNING STUDIO


 

10.25 - 10.45

THE EVOLVING ROLE OF BOT AND HUMAN WITHIN ONLINE SALES

Ari Nurmi, Country Director UK, Giosg Ltd


 

10.45 - 11.05

FROM TRACKING TO TRUST: Replacing Third Party Cookies & The rise of No Code

Bally Lotay, Marketing Solution Engineer, OneTrust PreferenceChoice​

  • What marketers should know about first-party data

  • Strategies to earn trust with your audience. Delivering a personalised user experience in the age of privacy

  • Customer Data Platforms in a cookie-less World 

 

 

11.05 - 11.25

CASE: YIT

Building bridges with marketing data strategy

Anna-Eerika Mattila, Marketing Manager, YIT - Construction and Building company

Heini Nuutinen, Transformation Lead, RADLY

  • Hear how to make one of the key projects of marketing transformation a success

  • Make marketing data the hot topic of your organization

  • Bring people together across silos to solve business related data challenges

11.25 - 11.40 

NETWORKING


 

UNDERSTANDING DIGITAL CUSTOMERS I Trust, Sustainability and Inclusion


 

11.40 - 12.00

CASE: SOK

INCREASING BRAND MEMORABILITY TO IMPROVE CUSTOMER EXPERIENCE & DRIVE SALES

Veera Korvenkari, Digital Strategist, SOK

Max Söderholm, Country Lead Finland, LeadFamly

  • Why customer experience is an important metric for marketers

  • How and why gamification makes brands memorable

  • How Sokos use game mechanics to achieve business goals



 

12.00 - 12.20

Award winning cases

APPLIED DATA SCIENCE: AI and ML for business problems. 

JAMES BURNETT, Director Applied Data Science, Flamingo Group

LUCAS GALAN, Head of Applied Data Science, Flamingo Group

While technological development continues to move apace, its concrete application to everyday problems is sometimes disregarded. Applied Data Science is all about the practical application of technology to business problems, challenging ourselves to build agile, effective and tailored solutions in a commercial context. In this talk we’ll walk through a few case studies that show the practical application of machine learning and artificial intelligence to produce cutting edge research.

 

12.20 - 12.40

HOW SUSTAINABILITY DATA CAN BOOST YOUR SALES- AND MARKETING PROCESSES FOR THE FUTURE

Victoria Preger, Marketing & Communications Director, Enento Group

  • What sustainability data do for your business and what marketing processionals needs to know about it.

  • Why marketers should start to use also sustainability data in sales- and marketing processes. 

  • How can this kind of data be included in predictive customer analyze for the future?


 

12.40 - 13.00

CASE: INTERSPORT

A TOTALLY NEW UNIVERSAL DESIGN SYSTEM 

Constantine Gavrykov, Global CX/UX Director, Intersport 

  • Unique and performance driven combination of standards, living design and development toolkits

  • Not only UX/UI, but experience as a whole

  • The digital side of Merchandising, SEO, Campaign Activation, Marketing and Retail.



 

13.00 - 13.20

LUNCH


 

CONTENT, CX & AI  I Create, Monitor and Track

 

13.20 - 13.40

HOW IS AI CHANGING THE WAY WE USE MARTECH

Markku Mäntymaa, CEO, Viomba

  • What is AI based martech good for?

  • Viomba journey to create AI which loves visual Attention

13.40 - 14.00

FIRESIDE CHAT

BUILD, OPERATE AND SCALE PROFITABLE eCOMMERCE 

Nabil Malouli, VP, Global eCommerce Lead, DHL Supply Chain

  • How to truly understand your customers with insights & data-driven approaches 

  • The importance for brands to be transparent about data, their processes and how it affects the end user 

  • More important than ever before to lead with purpose and create a culture of inclusion

14.00 - 14.20

FIRESIDE CHAT

Sigga Sigurdadottir, Chief Customer Officer, Tesco Bank

Jake Bailey, Head of Proposition Development, Tesco Bank

ALL PERSONALIZED EVERYTHING 

  • New Data Intelligence Drives CX-innovation

  • AI can make the experience more personalised

  • Enhance the customer experience online, on apps and websites

14.25

STUDIO & END OF DAY