Starting 9AM EEST - Helsinki Time - LIVE AT WANHA SATAMA, HELSINKI

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Agenda will be carried out in Finnish, if not stated otherwise

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9.00 (EEST) 

WE OPEN OUR DOORS!

Register in and enjoy a light breakfast          

 

9.30 

OPENING REMARKS BY OUR MODERATORS

Peter Nyman & Anne Laitinen

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9.35 

EXPERT COMMENTS IN ENGLISH: 

THE STATE OF MARTECH TODAY AND ITS IMPACT ON BUSINESS   

Henk-jan ter Brugge, Head of MarTech, Philips

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• 5 trends 

 

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THEME 1 : DATA AND REVENUE GENERATION

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9.40

CASE FOODORA:

HOW TO LEVERAGE MARKETING PERFORMANCE THROUGH REGIONAL COOPERATION AND 

LOCAL INSIGHTS

Michael Ovitz, Head of Marketing, Foodora 

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• How does foodora Finland operate marketing as a local company in a global framework?

• What are the learnings on elevating marketing performance with the best of both worlds?

• How did Foodora launch their recent rebrand in the Finnish context but with a brand that is now the same for almost ten different markets?

 

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10.05 

CONTENT SUPPLY CHAIN WITH RECIPE FOR SUCCESS: Aligning the Marketing and Sales for Optimal Revenue

Kalle Heinonen, Senior Solutions Consultant, Adobe 

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• Just a pinch of platform

• Light sparkle of AI

• People, seasoned to preference

• Bake or boil, as long as needed

• Enjoy and adjust to your taste.

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10.25 

TAKE A BREAK AND NETWORK! 

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11.00

PANEL DISCUSSION:

BUILDING A MARTECH STACK FOR REVENUE GENERATION - LESSONS LEARNED

Juha Lauhamaa, Sales and Marketing Director, Helkama Velox 

Jaana Miettinen, Marketing Technology Team Lead, Luxid 

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11.30 

UNLOCKING REVENUE GROWTH WITH AI-POWERED CUSTOMER INSIGHTS
Henrik Lagercrantz, Head of Sales & Marketing technology, Luxid 

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• How the latest advancements in technology can be wielded to drive revenue growth

• Requirements and best practices around required data management

• Processes that support AI-powered customer insights

• Team, competence and resource implications

• A reference roadmap for taking the next step towards higher maturity

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THEME 2: REAL TIME ENGAGEMENT & PERSONALIZATION

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11.50 

WEBSITE OPTIMIZATION – WHO HAS TIME FOR THAT?

Jussi Kuparinen, Business Director, Marketing Automation, Liana Technologies 

Julius Haukkasalo, CEO, Evermade 

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• We all know the daily hustle of a marketer trying to balance a hundred tasks

• Website personalization and A/B testing need content - lots of content

• AI - the new content creator’s best friend

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12.10 

LUNCH AND MINGLE! 

 

13.25

KEYNOTE IN ENGLISH:

HARNESSING THE POTENTIAL OF DATA AND INSIGHTS: Elevating Personalization in Martech at a Leading Home Appliance Company​

Joana Tene, Global MarTech Lead, Whirlpool Corporation (NL)

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• Addressing the Complexities of Data Unification: Overcoming the Challenge of Consolidating Data from 100+ Applications and Systems.

• Achieving a Holistic Perspective of Customers: Customer Identity resolution for a Unified View.

• Empowering Real-Time Personalization: Activating Dynamic Profiles Across Multiple Channels.

• Unleashing the Potential of C360 Consumer 360 Layers: Maximizing Marketing Strategies through Comprehensive Customer Insights.

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13.50

PRESENTATION IN ENGLISH

PERSONALIZATION AT SCALE: The Marketing Director's Blueprint for Success

Steven Volders, Global GTM Director, VAIMO

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• Understanding the Urgency of Personalization in Today's Market

• Roadblocks to Success: Identifying and Overcoming Challenges in Personalization

• The Winner's Manual: How to prepare and Succeed for Personalization at Scale

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14.10

PANEL DISCUSSION:

THE RISE OF CONVERSATIONAL MARKETING: Chatbots, Voice Assistants, and the Future of Customer Communication

Heini Nuutinen, Loyalty & Customer Experience Lead, Kotipizza Group

Pekka Rantamoijanen, Head of Customer Experience, Valio

Elia Elenius, COO, Videobot

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14.40 

TAKE A BREAK AND NETWORK! 

 

THEME 3: EMERGING TECHNOLOGIES & TRENDS

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