Agenda

OCT 5th, 2023

Starting 9AM EEST - Helsinki Time - LIVE AT WANHA SATAMA, HELSINKI

Agenda will be carried out in Finnish, if not stated otherwise

9.00 (EEST)

WE OPEN OUR DOORS!

9.30

OPENING REMARKS BY OUR MODERATORS

Peter Nyman & Anne Laitinen

9.35

EXPERT COMMENTS IN ENGLISH:

THE STATE OF MARTECH TODAY AND ITS IMPACT ON BUSINESS

Henk-jan ter Brugge, Head of MarTech, Philips

THEME 1 : DATA AND REVENUE GENERATION

9.40

CASE FOODORA:

HOW TO LEVERAGE MARKETING PERFORMANCE THROUGH REGIONAL COOPERATION AND

LOCAL INSIGHTS

Michael Ovitz, Head of Marketing, Foodora

How does foodora Finland operate marketing as a local company in a global framework?
What are the learnings on elevating marketing performance with the best of both worlds?
How did Foodora launch their recent rebrand in the Finnish context but with a brand that is now the same for almost ten different markets?

10.05

CONTENT SUPPLY CHAIN WITH RECIPE FOR SUCCESS: Aligning the Marketing and Sales for Optimal Revenue

Kalle Heinonen, Senior Solutions Consultant, Adobe

Just a pinch of platform
Light sparkle of AI
People, seasoned to preference
Bake or boil, as long as needed
Enjoy and adjust to your taste.

10.25

TAKE A BREAK AND NETWORK!

11.00

PANEL DISCUSSION:

BUILDING A MARTECH STACK FOR REVENUE GENERATION - LESSONS LEARNED

Juha Lauhamaa, Sales and Marketing Director, Helkama Velox

Jaana Miettinen, Marketing Technology Team Lead, Luxid

11.30

UNLOCKING REVENUE GROWTH WITH AI-POWERED CUSTOMER INSIGHTS
Henrik Lagercrantz, Head of Sales & Marketing technology, Luxid

How the latest advancements in technology can be wielded to drive revenue growth
Requirements and best practices around required data management
Processes that support AI-powered customer insights
Team, competence and resource implications
A reference roadmap for taking the next step towards higher maturity

THEME 2: REAL TIME ENGAGEMENT & PERSONALIZATION

11.50

WEBSITE OPTIMIZATION – WHO HAS TIME FOR THAT?

Jussi Kuparinen, Business Director, Marketing Automation, Liana Technologies

Julius Haukkasalo, CEO, Evermade

We all know the daily hustle of a marketer trying to balance a hundred tasks
Website personalization and A/B testing need content - lots of content
AI - the new content creator’s best friend

12.10

LUNCH AND MINGLE!

13.25

KEYNOTE IN ENGLISH:

HARNESSING THE POTENTIAL OF DATA AND INSIGHTS: Elevating Personalization in Martech at a Leading Home Appliance Company

Joana Tene, Global MarTech Lead, Whirlpool Corporation (NL)

Addressing the Complexities of Data Unification: Overcoming the Challenge of Consolidating Data from 100+ Applications and Systems.
Achieving a Holistic Perspective of Customers: Customer Identity resolution for a Unified View.
Empowering Real-Time Personalization: Activating Dynamic Profiles Across Multiple Channels.
Unleashing the Potential of C360 Consumer 360 Layers: Maximizing Marketing Strategies through Comprehensive Customer Insights.

13.50

PRESENTATION IN ENGLISH

PERSONALIZATION AT SCALE: The Marketing Director's Blueprint for Success

Steven Volders, Global GTM Director, VAIMO

Understanding the Urgency of Personalization in Today's Market
Roadblocks to Success: Identifying and Overcoming Challenges in Personalization
The Winner's Manual: How to prepare and Succeed for Personalization at Scale

14.10

PANEL DISCUSSION:

THE RISE OF CONVERSATIONAL MARKETING: Chatbots, Voice Assistants, and the Future of Customer Communication

Heini Nuutinen, Loyalty & Customer Experience Lead, Kotipizza Group

Pekka Rantamoijanen, Head of Customer Experience, Valio

Elia Elenius, COO, Videobot

14.40

TAKE A BREAK AND NETWORK!

THEME 3: EMERGING TECHNOLOGIES & TRENDS

15.15

HOW TO BUILD A FUTURE-PROOF AI POWERED MARKETING MONSTER MACHINE?

Hanna Huurinainen, Principal Consultant, Tietoevry Create

Samuel Tenhunen, Senior Growth Advisor, Tietoevry Create

How AI impacts to people, process and technology?
Tips and tricks to leash the beast.

15.40

KEYNOTE IN ENGLISH:

THREE ESSENTIAL ELEMENTS TO ALIGN YOUR CUSTOMER TECHNOLOGY WITH A GROWTH MINDSET

Frans Riemersma, Founder MartechTribe

#10 Martech influencer in Europe and #1 in the Netherlands

Learn how to Hack, Pack and Stack!

16.05

END OF DAY REMARKS

Peter Nyman & Anne Laitinen