AGENDA
OCT 5th, 2023
Starting 9AM EEST - Helsinki Time - LIVE AT WANHA SATAMA, HELSINKI
Agenda will be carried out in Finnish, if not stated otherwise
9.00 (EEST)
WE OPEN OUR DOORS!
Register in and enjoy a light breakfast
9.30
OPENING REMARKS BY OUR MODERATOR
Peter Nyman
9.35
EXPERT COMMENTS:
THE STATE OF MARTECH TODAY AND ITS IMPACT ON BUSINESS
THEME 1 : DATA AND REVENUE GENERATION
9.40
KEYNOTE:
HOW TO BUILD AN EFFECTIVE TEAM DELIVERING ON MORE FOR LESS IN THE EVER-CHANGING WORLD
10.05
UNLOCKING REVENUE GROWTH WITH AI-POWERED CUSTOMER INSIGHTS
10.25
TAKE A BREAK AND NETWORK!
11.05
PANEL DISCUSSION:
BUILDING A MARTECH STACK FOR REVENUE GENERATION - LESSONS LEARNED
11.30
HOW TO NAVIGATE A COOKIELESS FUTURE
Bye bye third-party cookie. Planning for a completely cookieless tomorrow means starting today.
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What alternative solutions should marketers now be testing?
11.50
WHAT SEO WILL LOOK LIKE IN THE METAVERSE?
New eCommerce and lead generation features
12.10
LUNCH AND MINGLE!
THEME 2: REAL TIME ENGAGEMENT & PERSONALIZATION
13.25
KEYNOTE:
HUMANIZING MARTECH: HOW TO BALANCE AUTOMATION WITH THE PERSONAL TOUCH
13.50
CASE:
STRATEGIES FOR DELIVERING EXCEPTIONAL ONLINE CX
Fredrik Rönnlund, CEO, Leadoo Marketing Technologies
Discover the Secrets of Unforgettable Online Customer Experiences and Master the Art of Customer Engagement.
- What are the key strategies that set apart exceptional online customer experiences?
- How can you create a lasting impression and stand out from your competitors?
- What are the most effective techniques for engaging customers online?
- What are the benefits of personalized experiences, and how can they boost your business?
14.10
PANEL DISCUSSION:
THE RISE OF CONVERSATIONAL MARKETING: Chatbots, Voice Assistants, and the Future of Customer Communication
14.35
TAKE A BREAK AND NETWORK!
THEME 3: EMERGING TECHNOLOGIES & TRENDS
15.15
EMPOWERING TREND FOR MARKETERS = LOW-CODE SYSTEMS
Gartner predicts that by 2026, 80% of the low-code user base will be outside of formal IT departments, up from 60% in 2021
15.40
KEYNOTE:
THE NEXT WAVE OF MARTECH INNOVATION - WHAT'S ON THE HORIZON?
16.05
END OF DAY REMARKS
Peter Nyman