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AGENDA

OCT 5th, 2023

Starting 9AM EEST - Helsinki Time - LIVE AT WANHA SATAMA, HELSINKI

Agenda will be carried out in Finnish, if not stated otherwise

 

9.00 (EEST) 

WE OPEN OUR DOORS!

Register in and enjoy a light breakfast          

 

9.30 

OPENING REMARKS BY OUR MODERATORS

Peter Nyman & Anne Laitinen

9.35 

EXPERT COMMENTS IN ENGLISH: 

THE STATE OF MARTECH TODAY AND ITS IMPACT ON BUSINESS   

Henk-jan ter Brugge, Head of MarTech, Philips

  • 5 trends 

 

THEME 1 : DATA AND REVENUE GENERATION

9.40

CASE FOODORA:

HOW TO LEVERAGE MARKETING PERFORMANCE THROUGH REGIONAL COOPERATION AND 

LOCAL INSIGHTS

Michael Ovitz, Head of Marketing, Foodora 

  • How does foodora Finland operate marketing as a local company in a global framework?

  • What are the learnings on elevating marketing performance with the best of both worlds?

  • How did Foodora launch their recent rebrand in the Finnish context but with a brand that is now the same for almost ten different markets?

 

10.05 

CONTENT SUPPLY CHAIN WITH RECIPE FOR SUCCESS: Aligning the Marketing and Sales for Optimal Revenue

Kalle Heinonen, Senior Solutions Consultant, Adobe 

  • Just a pinch of platform

  • Light sparkle of AI

  • People, seasoned to preference

  • Bake or boil, as long as needed

  • Enjoy and adjust to your taste.

10.25 

TAKE A BREAK AND NETWORK! 

11.00

PANEL DISCUSSION:

BUILDING A MARTECH STACK FOR REVENUE GENERATION - LESSONS LEARNED

Juha Lauhamaa, Sales and Marketing Director, Helkama Velox 

Jaana Miettinen, Marketing Technology Team Lead, Luxid 

11.30 

UNLOCKING REVENUE GROWTH WITH AI-POWERED CUSTOMER INSIGHTS
Henrik Lagercrantz, Head of Sales & Marketing technology, Luxid 

  • How the latest advancements in technology can be wielded to drive revenue growth

  • Requirements and best practices around required data management

  • Processes that support AI-powered customer insights

  • Team, competence and resource implications

  • A reference roadmap for taking the next step towards higher maturity

THEME 2: REAL TIME ENGAGEMENT & PERSONALIZATION

11.50 

WEBSITE OPTIMIZATION – WHO HAS TIME FOR THAT?

Jussi Kuparinen, Business Director, Marketing Automation, Liana Technologies 

Julius Haukkasalo, CEO, Evermade 

  • We all know the daily hustle of a marketer trying to balance a hundred tasks

  • Website personalization and A/B testing need content - lots of content

  • AI - the new content creator’s best friend

12.10 

LUNCH AND MINGLE! 

 

13.25

KEYNOTE IN ENGLISH:

HARNESSING THE POTENTIAL OF DATA AND INSIGHTS: Elevating Personalization in Martech at a Leading Home Appliance Company

Joana Tene, Global MarTech Lead, Whirlpool Corporation (NL)

  • Addressing the Complexities of Data Unification: Overcoming the Challenge of Consolidating Data from 100+ Applications and Systems.

  • Achieving a Holistic Perspective of Customers: Customer Identity resolution for a Unified View.

  • Empowering Real-Time Personalization: Activating Dynamic Profiles Across Multiple Channels.

  • Unleashing the Potential of C360 Consumer 360 Layers: Maximizing Marketing Strategies through Comprehensive Customer Insights.

13.50

PRESENTATION IN ENGLISH

PERSONALIZATION AT SCALE: The Marketing Director's Blueprint for Success

Steven Volders, Global GTM Director, VAIMO

  • Understanding the Urgency of Personalization in Today's Market

  • Roadblocks to Success: Identifying and Overcoming Challenges in Personalization

  • The Winner's Manual: How to prepare and Succeed for Personalization at Scale

14.10

PANEL DISCUSSION:

THE RISE OF CONVERSATIONAL MARKETING: Chatbots, Voice Assistants, and the Future of Customer Communication

Heini Nuutinen, Loyalty & Customer Experience Lead, Kotipizza Group

Pekka Rantamoijanen, Head of Customer Experience, Valio

Elia Elenius, COO, Videobot

14.40 

TAKE A BREAK AND NETWORK! 

 

THEME 3: EMERGING TECHNOLOGIES & TRENDS

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15.40

KEYNOTE IN ENGLISH:

THREE ESSENTIAL ELEMENTS TO ALIGN YOUR CUSTOMER TECHNOLOGY WITH A GROWTH MINDSET

Frans Riemersma, Founder MartechTribe

#10 Martech influencer in Europe and #1 in the Netherlands 

 

  • Learn how to Hack, Pack and Stack! 

16.05

END OF DAY REMARKS

Peter Nyman & Anne Laitinen

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