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AGENDA

OCT 5th, 2023

Starting 9AM EEST - Helsinki Time - LIVE AT WANHA SATAMA, HELSINKI

Agenda will be carried out in Finnish, if not stated otherwise

 

9.00 (EEST) 

WE OPEN OUR DOORS!

Register in and enjoy a light breakfast          

 

9.30 

OPENING REMARKS BY OUR MODERATOR

Peter Nyman

 

9.35 

EXPERT COMMENTS: 

THE STATE OF MARTECH TODAY AND ITS IMPACT ON BUSINESS   

 

THEME 1 : DATA AND REVENUE GENERATION

9.40

KEYNOTE:

HOW TO BUILD AN EFFECTIVE TEAM DELIVERING ON MORE FOR LESS IN THE EVER-CHANGING WORLD

10.05 

UNLOCKING REVENUE GROWTH WITH AI-POWERED CUSTOMER INSIGHTS

10.25 

TAKE A BREAK AND NETWORK! 

11.05

PANEL DISCUSSION:

BUILDING A MARTECH STACK FOR REVENUE GENERATION - LESSONS LEARNED

11.30 

HOW TO NAVIGATE A COOKIELESS FUTURE

Bye bye third-party cookie. Planning for a completely cookieless tomorrow means starting today.

  •  What alternative solutions should marketers now be testing?


 

11.50 

WHAT SEO WILL LOOK LIKE IN THE METAVERSE?

New eCommerce and lead generation features

12.10 

LUNCH AND MINGLE! 

 

 

THEME 2: REAL TIME ENGAGEMENT & PERSONALIZATION 

13.25

KEYNOTE:

HUMANIZING MARTECH: HOW TO BALANCE AUTOMATION WITH THE PERSONAL TOUCH
 

13.50

CASE:

STRATEGIES FOR DELIVERING EXCEPTIONAL ONLINE CX 

Fredrik Rönnlund, CEO, Leadoo Marketing Technologies

Discover the Secrets of Unforgettable Online Customer Experiences and Master the Art of Customer Engagement.

- What are the key strategies that set apart exceptional online customer experiences?

- How can you create a lasting impression and stand out from your competitors?

- What are the most effective techniques for engaging customers online?

- What are the benefits of personalized experiences, and how can they boost your business?

 

14.10

PANEL DISCUSSION:

THE RISE OF CONVERSATIONAL MARKETING: Chatbots, Voice Assistants, and the Future of Customer Communication

14.35 

TAKE A BREAK AND NETWORK! 

 

THEME 3: EMERGING TECHNOLOGIES & TRENDS

15.15 

EMPOWERING TREND FOR MARKETERS =  LOW-CODE SYSTEMS      

Gartner predicts that by 2026, 80% of the low-code user base will be outside of formal IT departments, up from 60% in 2021 

15.40

KEYNOTE:

THE NEXT WAVE OF MARTECH INNOVATION - WHAT'S ON THE HORIZON? 

16.05

END OF DAY REMARKS

Peter Nyman

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