MARTECH NORDIC
1.10.2025 | HYBRID EVENT
Clarion Hotel, Jätkäsaari
#martechnordic
Shaping the Future of Marketing Technology
The Martech landscape is evolving faster than ever, driven by groundbreaking innovations in AI, data integration, and customer-centric strategies.
MarTech Nordic 2025 is your gateway to understanding these shifts, unlocking new opportunities, and staying ahead in a competitive market.
We bring together experienced decision-makers, the best digital marketers, developers, eCommerce-leaders and visionaries to give not only an understanding, but a heads up of this continually changing industry.
Welcome to join us at MarTech Nordic 2025 - live in Helsinki, Finland!
THEMES
AI-POWERED MARKETING TRANSFORMATION
COMPOSABLE MARTECH ECOSYSTEM
FROM TOOLS TO OUTCOMES
2025
RE-THINK, RE-BUILD , RE-GENERATE Merging Marketing & Technology
MODERATOR 2025
NINA RAHKOLA
JOURNALIST, MODERATOR, DOCUMENTARIAN
Nina is an experienced interviewer and moderator. She is a familiar face from MTV3 and a regular journalist and interviewer on Good Morning Finland. As a documentarian, she has traveled extensively around the world. Nina has a deep understanding about global affairs and current phenomena.
FIRST SPEAKER ANNOUNCEMENTS FOR 2025
PAULA POW
CO-FOUNDER and CCO & ex F1, Red Bull | DOUBLE STACK (UK)
Paula Pow is a globally recognized content strategist and keynote speaker who has created 500+ top-performing videos for some of the most iconic brands in sports and entertainment — including Formula 1, Red Bull Racing, and McLaren. With a background rooted in social-first storytelling and format innovation, Paula is known for turning brand content into cultural moments. She has broken viewership records, doubled follower counts, and even made a literal chair go viral — proving that when content is built with the right systems, growth follows. Her Instagram strategy for the F1 Paddock Club drove 35M+ views and doubled its audience, while her short-form videos helped Red Bull generate hundreds of millions of views, including their second most viewed TikTok ever.
Today, Paula helps brands and professionals master the intersection of storytelling, format, and platform-native content, delivering workshops, consulting, and keynote talks across Europe.
LINDA CEREDA
GLOBAL AND EMEA HEAD OF MARKETING DATA | NIKE (NL)
Linda brings over 20 years of global experience turning marketing complexity into competitive advantage. As Global Head of Marketing Data at Nike, she leads breakthrough initiatives that embed AI, experimentation, and data-driven decision-making deep into the brand’s marketing engine. From building global audience strategies and test frameworks to launching Nike’s internal marketing academy, her work has helped deliver millions in incremental demand and scale modern marketing capabilities across teams worldwide. Linda is known for connecting strategy to execution — fast — and for her ability to navigate complex global organizations while turning insight into impact.
DAVE DRODGE
GROUP LEAD DIGITAL TRANSFORMATION | ROCHE (CH)
David has spent the last 25 years co-creating the future through digital transformation, working across seven industries and global organizations including Sony, Amadeus, Novartis, and WWF (the Panda not the wrestlers). Now leading Roche’s digital transformation strategy with a focus on AI, he brings deep expertise across marketing, product, and innovation.
David also recently authored a chapter in an upcoming book exploring how general-purpose AI — including generative AI — is redefining the way we work. “Be human, not just the human in the loop!” © 2025 University of Strasbourg
ANNA ROSE
DIRECTOR FIELD MARKETING | SNOWFLAKE (SE)
Anna is a seasoned marketing leader with 15 years of experience in B2B and B2C regional marketing within the tech industry. She has held key sales and marketing roles at companies such as HP, Telia, and Adobe and is currently leading four marketing teams across 14 diverse markets at Snowflake. With a strong focus on aligning marketing efforts with sales strategies, Anna has a proven experience of driving high-performance campaigns that accelerate growth and revenue. Her expertise in data-driven marketing enables her to leverage modern MarTech solutions, empowering teams and preparing them for the evolving AI era.
TANJA SÄDE
HEAD OF GLOBAL MARKETING AND COMMUNICATION | VISUAL COMPONENTS (FI)
With a career spanning marketing roles at IBM, Microsoft, Lenovo, and Frosmo, Tanja Säde is a seasoned marketing strategist known for transforming marketing into a true growth engine. As Head of Global Marketing and Communications at Visual Components, she drives data-driven marketing strategies that are aligned with sales, accelerate revenue, and enhance customer engagement.
Tanja is passionate about marketing as a strategic growth engine that brings revenue as well as insights to make better decisions in the boardroom.
Hinde LAMRANI-MAREIL
DIGITAL MARKETING SOLUTIONS DIRECTOR (GMS) | ACOLAD (FR)
As Director of Digital Marketing Services at the Acolad group, Hinde is a driving force behind global online visibility for organizations determined to make their mark beyond borders. Her academic journey in E-Commerce, Languages, and Global Trade uniquely empowers her to craft innovative strategies that boost worldwide visibility. Always experimenting and eager to expand her knowledge, Hinde naturally embraced AI from its early days, integrating new technology into her digital marketing approach. A natural problem solver and workflow optimizer, she is renowned for transforming complex challenges into streamlined solutions. Throughout a 13-year career, her passion for international growth makes her a trusted partner for brands seeking to expand their reach and impact across the globe.
• Explicit insights on how to grow your business' competitiveness
• Implement revenue-generating online marketing
• Learn to acquire confirmed martech strategies
• Redefine what marketing means in your organization - rethink, rebuild, regenerate
• Stay on top of the game with current and future marketing trends
• Tech that will grow your enterprise and save your time
• How to transform your enterprise into a tech-running machine
• Do's and Don't's from world-renowned experts
KEY TAKEAWAYS
TICKET CATEGORIES - REGISTER NOW
COMING WITH A BIGGER TEAM?
You get -10 % group discount for a group of at least 3 people or larger than that. You can also ask a group offer from ida.vuorinen@professio.fi – we are happy to help you.
PARTNERS 2025
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PAST MAIN PARTNERS
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CONTRIBUTORS
