#martechnordic
MARTECH NORDIC
5.10.2023 | HYBRID EVENT:
Wanha Satama, Helsinki
WHAT’S THE FASTEST WAY TO GROW YOUR BUSINESS?
Despite the economic slowdown, martech spending will continue to grow in year 2023.
More than ever - you need to know what to include in your stack to ensure your growth and keeping up with the risen demand. Building a Martech ecosystem, sorting your stack and finding out how to build inclusion into your customer experience through convenient use of enormous amounts of data is the absolute key.
MarTech Nordic 2023 brings together experienced decision-makers, the best digital marketers, developers, eCommerce-leaders and visionaries to give not only an understanding, but a heads up of this rapidly changing industry.
Know how to create, monitor and track! Take advantage of the changing consumer behaviour and supercharge your business strategy, consumer insights and ways you engage with your customers delivering desired business outcomes at the same.
THEMES
RE-THINK, RE-BUILD , RE-GENERATE Merging Marketing & Technology
PERSONALISATION & UNIQUE EXPERIENCES Trust, Sustainability and Inclusion
CONTENT, CX & AI
Create, Monitor and Track
AN UNPARALELLED TV & EVENT HYBRID
Chats, Polls & Surveys
Q&A
Sessions
Deep Dive
Sessions
Material
Downloads
1-2-1 & Group Networking
Participate & influence
Live
TV Show
Multiple
Stages
Build-your-agenda
On Demand Service
Fireside
Chats
MODERATOR
PETER NYMAN
JOURNALIST, TV-HOST
Peter Nyman is a well-known, charismatic and experienced TV-anchor and business event moderator. He is a journalist, news-anchor and media professional that coaches on three languages. Peter has run communication trainings for business directors- and experts for years, but speaks about communication skills also to bigger audiences.
SPEAKERS 2022
SCOTT BRINKER
THE GODFATHER OF MARTECH
VP PLATFORM ECOSYSTEM AT HUBSPOT
EDITOR AT CHIEFMARTEC.COM
ANNA BAECKLUND
HEAD OF DATA SCIENCE | ICA SWEDEN
Anna is responsible for leading innovation using data science. She’s the manager and mentor to her team of data scientists, driving the education and evangelism of AI across the company by envisioning and executing strategies that will improve the business performance.
She is listed together with the other 99 brilliant individuals on the Nordic 100 in Data, Analytics and AI, 2022
SANDY BRUECKNER
ASSOCIATE DIRECTOR DIGITAL TRANSFORMATION | LINDE
Sandy works for Linde Digital, the central digital unit of Linde plc – a fortune 500 company and a leading global industrial gases and engineering company.
She is a founding team member of the Linde’s Digital Transformation & Enablement Program that aims to create a more adaptive organisation by establishing digital practitioners in each business across the globe delivering digital powered growth & cost productivity.
KAREN GARRITANO
DIRECTOR OF CUSTOMER EXPERIENCE SOLUTIONS | HCL Software
Karen, based in a suburb of Chicago, is one of the thought leaders within HCL CX. Leveraging a
growth mindset, she brings together digital marketing, digital experiences, and online selling
using data-driven personalization to help Global 500 clients deliver optimal customer and
consumer engagement. She is a master at translating business requirements into technology
strategies, thinking 2-3 years into the future to build innovative, competitive differentiation for
her clients.
HENRIK FELD-JAKOBSEN
CHIEF STRATEGY OFFICER | VAIMO
Henrik Feld-Jakobsen is the Chief Strategy Officer at Vaimo, a global CX and Commerce agency rooted in Scandinavian heritage. Vaimo is a partner for industry leaders within D2C, manufacturing, and retail.
Henrik’s specialty is to design and enable CX-driven business models through technology and organisational empowerment. As a hands-on practitioner and trusted advisor, he demystifies digital transformation through tangible plans that help leadership teams and technology leaders execute.
Minna bhati
HEAD OF CUSTOMER EXPERIENCE AND COMMERCE SOLUTIONS, IT | OUTOKUMPU
Minna leads Outokumpu's Customer Experience and Commerce Solutions team, and her mission is to make Outokumpu sales and marketing more data driven through more accurate and timely digital data, that improves efficiency and accelerates decision making. People change management & culture change play strong part in her role, and is one of the critical success factors of the transformation.
KALLE HEINONEN
Digital Experience Enthusiast | ADOBE
Kalle is a customer experience management leader with 20 years of experience in designing and executing digital transformation strategies.
With two start-up ramp-ups and two exits in analytics and experience agencies, Kalle has been recognised twice in the Digital Industry TOP100 Influencer list. Kalle enjoys being a sparring pal for many Finnish leaders with topics related with DX, Analytics, Cookieless, CDP and CJM.
Kalle has worked with B2C and B2B brands in different sectors such as Media, Finance, e-commerce, Health, Telco and High-tech
JOHANNA KUOSMANEN
Digital & Customer Experience Director | Kotipizza Group
Johanna is the Digital- and Customer Experience director of Kotipizza. In the epicenter of her multifaceted role is digital innovations, strategy, e-commerce, client understanding- and loyalty, marketing and brand. The common goal is growing the business.
Together with the clients she has built the Kotijoukot-loyalty program. While running and developing the service the utilization of customer data and marketing technologies play a key role.
Sanna haapaniemi
eCommerce Director | Iittala (Fiskars Group)
Sanna leads Iittala’s global ecommerce at Fiskars Group, focusing on driving D2C growth.
Sanna is known for having a bold growth mindset and getting things done mentality. She believes in a data-informed, people-driven way of doing business.
Before moving back to Finland in 2019 to work at Marimekko, Sanna spent most of her career in Germany and Switzerland working with digital marketing and eCommerce.
PANTHAREE YORDSREE
HEAD OF MARKETING & DIGITAL COMMUNICATIONS | HUHTAMÄKI OYJ
Pantharee leads Global Marketing and Digital Communications for Huhtamäki, based in Finland. Prior to joining Huhtamaki, she worked for Tetra Pak for six years, both at the headquarter in Sweden and in Asia, holding multiple leadership roles in Communications: Internal, PR & Branding, Digital & Sustainability. She has 15 years of experience across Asia, the Middle East, and Europe. Pantharee is a passionate result-driven leader and innovative thinker who wants to make a difference and support the growth of others.
MATT CHAMPION
Solutions Engineer Manager | Onetrust
Matt Champion serves as a Solutions Engineer Manager at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the centre of their operations and culture. In his role, Matt supports the OneTrust Consent & Preference Management where he advises companies on how to drive engaging user experiences while building trust and demonstrate regulatory compliance.
MAX SÖDERHOLM
Country Manager, Finland | Playable
With 20 years experience from media, advertising agencies and advertisement, Max has an holistic understanding of the customer experience, sales and marketing. Now as the Country Manager for Playable, an SaaS company enabling companies to connect, engage and grow with game-based lifecycle marketing, Max looks after the operations in Finland and helps enterprise customers succeed with gamification.
Saija Korppi
Head of Customer Experience and Digital Marketing | Roche Diagnostics Oy
Saija has 20+ years of experience in customer experience (CX), leadership, digital services design and B2C & B2B marketing in healthcare sector (pharma, diagnostics and medical devices). Inspired by new ways of working and innovations that deliver concrete customer value. Pioneering approach in developing and delivering new services successfully. Strong data-driven mindset and analytical approach to problem solving. Has developed several data improvements projects that support growth activities and enhance fact based management.
EXPERTS
HENRI HAUHIA
PIM Consultant
VAIMO
SUNA KOLJONEN
eCom & PIM Consultant
VAIMO
Kristiina Banda
Business Lead, Finland
Adobe
Magnus Jahrl
Nordic/CEE GTM Leader Commerce/Marketing
HCL Software
Tushar Hadke
Client Director Product & Platforms
HCL Software
KEY TAKEAWAYS
• Explicit insights on how to grow your business' competitiveness
• Implement quick revenue-generating online marketing
• Learn to acquire confirmed martech strategies
• Redefine what marketing means in your organization - rethink, rebuild, regenerate
• Stay on top of the game with current and future marketing trends
• Easy tech that will grow your enterprise and save your time
• How to transform your enterprise into a tech-running machine
• Do's and Don't's from world-renowned experts
TICKET CATEGORIES - REGISTER NOW
(prices excl. VAT 24%)
Are you participating with a bigger team?
You can get a group discount for a group of at least 3 people or larger than that. You can also ask a group offer from meeri.simolin@professio.fi – we are happy to help you.
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