#martechnordic

MARTECH NORDIC

5.10.2023 | HELSINKI & VIRTUAL EVENT

GOING LIVE 9AM (CET) 10AM (EEST)

WHAT’S THE FASTEST WAY TO GROW YOUR BUSINESS?

E-commerce, digital, contactless services, pickup and delivery are seeing continued high activities. Consumers are flooding digital spaces, creating an influx of both traffic and data like never before.

 

More than ever - now you need to know what to include in your stack to ensure your growth and keeping up with the risen demand. Building a Martech ecosystem, sorting your stack and finding out how to build inclusion into your customer experience through convenient use of enormous amounts of data is the absolute key.

 

MarTech Nordic 2022 brings together experienced decision-makers, the best digital marketers, developers, eCommerce-leaders and visionaries to give not only an understanding, but a heads up of this rapidly changing industry. 

 

Know how to create, monitor and track! Take advantage of the changing consumer behaviour and supercharge your business strategy, consumer insights and ways you engage with your customers delivering desired business outcomes at the same.

THEMES

RE-THINK, RE-BUILD , RE-GENERATE  Merging Marketing & Technology

PERSONALISATION & UNIQUE EXPERIENCES  Trust, Sustainability and Inclusion

CONTENT, CX & AI 
Create, Monitor and Track

1

25+

DAY
SPEAKERS

750+

MARKETING EXECUTIVES 
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AN UNPARALELLED TV & EVENT HYBRID

Chats, Polls & Surveys
Q&A 
Sessions
Deep Dive 
Sessions
Material
Downloads
1-2-1 & Group Networking
Participate & influence
Live
TV Show
Multiple
Stages
Build-your-agenda
On Demand Service
Fireside
Chats
 
MODERATOR
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PETER NYMAN

JOURNALIST, TV-HOST

Peter Nyman is a well-known, charismatic and experienced TV-anchor and business event moderator. He is a journalist,  news-anchor and media professional that coaches on three languages. Peter  has run communication trainings for business directors- and experts for years, but speaks about communication skills also to bigger audiences. 

SPEAKERS 2022
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SCOTT BRINKER

THE GODFATHER OF MARTECH

VP PLATFORM ECOSYSTEM AT HUBSPOT

EDITOR AT CHIEFMARTEC.COM

ANNA BAECKLUND

HEAD OF DATA SCIENCE | ICA SWEDEN

Anna is responsible for leading innovation using data science. She’s the manager and mentor to her team of data scientists, driving the education and evangelism of AI across the company by envisioning and executing strategies that will improve the business performance.

She is listed together with the other 99 brilliant individuals on the Nordic 100 in Data, Analytics and AI, 2022

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SANDY BRUECKNER

ASSOCIATE DIRECTOR DIGITAL TRANSFORMATION | LINDE

Sandy works for Linde Digital, the central digital unit of Linde plc – a fortune 500 company and a leading global industrial gases and engineering company.

 

She is a founding team member of the Linde’s Digital Transformation & Enablement Program that aims to create a more adaptive organisation by establishing digital practitioners in each business across the globe delivering digital powered growth & cost productivity.  

KAREN GARRITANO

DIRECTOR OF CUSTOMER EXPERIENCE SOLUTIONS | HCL Software

Karen, based in a suburb of Chicago, is one of the thought leaders within HCL CX. Leveraging a

growth mindset, she brings together digital marketing, digital experiences, and online selling

using data-driven personalization to help Global 500 clients deliver optimal customer and

consumer engagement. She is a master at translating business requirements into technology

strategies, thinking 2-3 years into the future to build innovative, competitive differentiation for

her clients.

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HENRIK FELD-JAKOBSEN

CHIEF STRATEGY OFFICER | VAIMO

Henrik Feld-Jakobsen is the Chief Strategy Officer at Vaimo, a global CX and Commerce agency rooted in Scandinavian heritage. Vaimo is a partner for industry leaders within D2C, manufacturing, and retail.

Henrik’s specialty is to design and enable CX-driven business models through technology and organisational empowerment. As a hands-on practitioner and trusted advisor, he demystifies digital transformation through tangible plans that help leadership teams and technology leaders execute.

Minna bhati

HEAD OF CUSTOMER EXPERIENCE AND COMMERCE SOLUTIONS, IT | OUTOKUMPU

Minna leads Outokumpu's Customer Experience and Commerce Solutions team, and her mission is to make Outokumpu sales and marketing more data driven through more accurate and timely digital data, that improves efficiency and accelerates decision making. People change management & culture change play strong part in her role, and is one of the critical success factors of the transformation.

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KALLE HEINONEN

Digital Experience Enthusiast | ADOBE

Kalle is a customer experience management leader with 20 years of experience in designing and executing digital transformation strategies. 

With two start-up ramp-ups and two exits in analytics and experience agencies, Kalle has been recognised twice in the Digital Industry TOP100 Influencer list. Kalle enjoys being a sparring pal for many Finnish leaders with topics related with DX, Analytics, Cookieless, CDP and CJM.

 

Kalle has worked with B2C and B2B brands in different sectors such as Media, Finance, e-commerce, Health, Telco and High-tech

 JOHANNA KUOSMANEN 

Digital & Customer Experience Director | Kotipizza Group

Johanna is the Digital- and Customer Experience director of Kotipizza. In the epicenter of her multifaceted role is digital innovations, strategy, e-commerce, client understanding- and loyalty, marketing and brand. The common goal is growing the business.

 

Together with the clients she has built the Kotijoukot-loyalty program. While running and developing the service the utilization of customer data and marketing technologies play a key role.

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Sanna haapaniemi

eCommerce Director | Iittala  (Fiskars Group)

Sanna leads Iittala’s global ecommerce at Fiskars Group, focusing on driving D2C growth.
Sanna is known for having a bold growth mindset and getting things done mentality. She believes in a data-informed, people-driven way of doing business.
Before moving back to Finland in 2019 to work at Marimekko, Sanna spent most of her career in Germany and Switzerland working with digital marketing and eCommerce.

PANTHAREE YORDSREE 

HEAD OF MARKETING & DIGITAL COMMUNICATIONS | HUHTAMÄKI OYJ

Pantharee leads Global Marketing and Digital Communications for Huhtamäki, based in Finland. Prior to joining Huhtamaki, she worked for Tetra Pak for six years, both at the headquarter in Sweden and in Asia, holding multiple leadership roles in Communications: Internal, PR & Branding, Digital & Sustainability. She has 15 years of experience across Asia, the Middle East, and Europe. Pantharee is a passionate result-driven leader and innovative thinker who wants to make a difference and support the growth of others.

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 MATT CHAMPION 

Solutions Engineer Manager | Onetrust

Matt Champion serves as a Solutions Engineer Manager at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the centre of their operations and culture. In his role, Matt supports the OneTrust Consent & Preference Management where he advises companies on how to drive engaging user experiences while building trust and demonstrate regulatory compliance.

MAX SÖDERHOLM

Country Manager, Finland | Playable

With 20 years experience from media, advertising agencies and advertisement, Max has an holistic understanding of the customer experience, sales and marketing. Now as the Country Manager for Playable, an SaaS company enabling companies to connect, engage and grow with game-based lifecycle marketing, Max looks after the operations in Finland and helps enterprise customers succeed with gamification.

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 Saija Korppi 

Head of Customer Experience and Digital Marketing | Roche Diagnostics Oy

Saija has 20+ years of experience in customer experience (CX), leadership, digital services design and B2C & B2B marketing in healthcare sector (pharma, diagnostics and medical devices). Inspired by new ways of working and innovations that deliver concrete customer value. Pioneering approach in developing and delivering new services successfully. Strong data-driven mindset and analytical approach to problem solving. Has developed several data improvements projects that support growth activities and enhance fact based management.

EXPERTS
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HENRI HAUHIA

PIM Consultant

VAIMO

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SUNA KOLJONEN

eCom & PIM Consultant

VAIMO

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Kristiina Banda

Business Lead,  Finland

Adobe

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Magnus Jahrl

Nordic/CEE GTM Leader Commerce/Marketing

HCL Software

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Tushar Hadke

Client Director Product & Platforms

HCL Software

KEY TAKEAWAYS

• Explicit insights on how to grow your business' competitiveness

• Implement quick revenue-generating online marketing 

• Learn to acquire confirmed martech strategies

• Redefine what marketing means in your organization - rethink, rebuild, regenerate

• Stay on top of the game with current and future marketing trends

• Easy tech that will grow your enterprise and save your time

• How to transform your enterprise into a tech-running machine

• Do's and Don't's from world-renowned experts

 
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TICKET CATEGORIES - REGISTER NOW

ATTENDEES

  • Access to live streamed conference

  • Access to stream on-demand post event

  • Access to presentations and downloadable materials post-event

  • Access to AI powered networking

  • VIP pass to Smart Commerce gathering 10.11. Tiivistämö, Helsinki

495 €

895 €

Normal 

price

Book by 30.9.

Save 400€

TEAM OF 4

  • Access to live streamed conference

  • Access to stream on-demand post event

  • Access to presentations and downloadable materials post-event

  • Access to AI powered networking

  • VIP pass to Smart Commerce gathering 10.11. Tiivistämö, Helsinki

1200 €

3580€

Buy now – register
participants later 

VENDORS

  • Access to live streamed conference

  • Access to stream on-demand post event

  • Access to presentations and downloadable materials post-event

  • Access to AI powered networking

  • VIP pass to Smart Commerce gathering 10.11. Tiivistämö, Helsinki

1500 €


(prices excl. VAT 24%)

 

TRUSTED BY

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CONTRIBUTORS

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