Jake Bailey

Head of Proposition Development |  TESCO Bank

Jake has a wealth of experience in retail and banking, built from spending more than 7 years with the UK’s biggest retailer, Tesco and 15 years prior to that in various roles with Lloyds Banking Group.

Jake led the Group Payments Strategy for Tesco Plc. This work led to exciting new initiatives which are in development, most notably Clubcard Pay+ which is now available in the market.

Outside of work Jake is married and has two girls and he is really creative, enjoying playing music, painting and keeping active with mountain biking and kayaking.

Anna-Eerika Mattila

Marketing Manager |  YIT - Construction and building company

Anna-Eerika is a marketing manager at YIT, Finland’s largest construction company. The last few years she has been driving growth in the housing marketing segment, streamlining the processes between marketing, sales, IT and business development teams.  

As well as being experienced in place and city branding Anna-Eerika has been leading several marketing transformation projects to boost growth and develop organizational capabilities. Marketing data strategy, content strategy, renewed marketing processes and concepts are part of her daily work. Striving for an outstanding customer experience with agile methods is an ideology guiding her career.

Heini Nuutinen

Transformation Lead |  RADLY

Heini is currently working with strategic marketing transformation projects helping organizations increase their sales and improve customer experience. Her background is in ecommerce and performance marketing, but today her passions lie in using tech, data and design methods in order to bring marketing to a brand new era. On the side Heini also acts as the chair of IAB Finland Martech team.

Bally Lotay

Marketing Solution Engineer | OneTrust PreferenceChoice​

Bally Lotay serves as a Marketing Solutions Engineer at OneTrust PreferenceChoiceTM— part of the #1 most widely used privacy, security and marketing user experience technology platform. In his role, Lotay advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR.

Max Söderholm

Country Lead, Finland |  LEADFAMLY

With 20 years experience from media, advertising agencies and advertisement, Max has an holistic understanding of the customer experience, sales and marketing.

Now as the Country Lead for LeadFamly, an SaaS company enabling companies to connect, engage and grow with game-based lifecycle marketing, Max looks after the operations in Finland and helps enterprise customers succeed with gamification.

Markku Mäntymaa

CEO |  VIOMBA

Markku is an experienced marketing professional charged with inborn curiosity and passion towards innovative service solutions. For the past six years, he has been leading Viomba, an AI driven  Attention Martech company providing highly actionable Visual Seenability Analytics for various digital marketing professionals.

James Burnett

Director Applied Data Science |  Flamingo Group 

James brings his experience handling large data sets, predictive modelling, interpreting quantitative data and automating processes. He has worked extensively with Lucas and the team on understanding the nature of online conversations across several categories including media.

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Flamingo is a strategic insight consultancy, working at the intersection of people, brands and culture. The Applied Data Science department specialises in custom ML & AI solutions backed by interactive platforms to solve specific client challenges.

Ari Nurmi

Country Director UK |  Giosg

Bio coming soon..

Lucas Galan

Head of Applied Data Science |  Flamingo Group

Lucas specialises in constructing research products that combine the latest technologies and techniques with superlative visual design. He's obsessed with data visualisation  methods and is genuinely passionate about visual storytelling through data.

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In 2019, Flamingo received two awards from the market research society (MRS), one for Public Policy / Social Research and the other for Innovation in Data Analytics. In 2021 they won a Sports Technology Award for Best Sports Business Analytics with Formula 1 where they applied AI to logo recognition and camera angles.