Starting 9AM EEST - Helsinki Time - Clarion Hotel Jätkäsaari, HELSINKI

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Agenda will be carried out in English.

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8.30 (EEST) 

WE OPEN OUR DOORS!

Register in and enjoy a light breakfast          

 

9.00 

OPENING REMARKS BY OUR MODERATOR

Nina Rahkola 

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9.05 

KEYNOTE:

RETHINKING MARTECH IN THE AI ERA​​

Linda Cereda, Global and EMEA Head of Marketing Data, NIKE (NL) 

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9.35

AUTONOMOUS AI AGENTS IN MARKETING & CUSTOMER ENGAGEMENT

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• How AI agents are evolving beyond simple chatbots to fully automated marketing assistants.

 

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​​10.00

TAKE A BREAK AND NETWORK! 

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10.30

THE NEXT ICONIC BRANDS WILL BE BUILT BY AI

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• How AI is enabling brands to scale faster, personalize deeper, and optimize marketing like never before

• How marketing leaders must adapt their strategies and skill sets for this AI-driven brand landscape

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10.55

HOW AI POWERS REAL-TIME, MULTILINGUAL AND OMNICHANNEL EXPERIENCES​​

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• How AI enables dynamic, adaptive content in an omnichannel world

• The power of automated translation, sentiment analysis & cultural adjustments

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11.20 

AI, CRM & COMPOSABLE MARTECH - Seamless Omnichannel Customer Journeys

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• How does AI-powered CRM change the way businesses create seamless customer journeys across multiple touchpoints?

• What are the biggest challenges in integrating AI, CRM, and composable Martech to deliver a true omnichannel experience?

• What emerging AI & CRM trends should marketing leaders prepare for in the next 3–5 years?

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11.45 

LUNCH AND MINGLE! 

 

12.45

KEYNOTE:

FROM PROOF OF CONCEPT TO PLATFORM​

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13.15

HOW TO FUTURE-PROOF YOUR MARTECH STACK FOR GROWTH

Anna Rose, Director Field Marketing, Snowflake (SE)

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• What’s blocking your data from becoming a competitive advantage — and how can your Martech stack unlock it?

• How to architect for growth with a modular, AI-ready stack that scales with your business — not against it

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13.40

HYBRID MARTECH ECOSYSTEMS

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• The shift towards hybrid Martech ecosystems that combine SaaS, custom-built tools and AI

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14.05

TAKE A BREAK AND NETWORK! 

 

14.35

PANEL DISCUSSION:

FROM COST CENTER TO GROWTH ENGINE

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• What does it actually mean for marketing to be a growth engine — beyond just driving pipeline?

• Which Martech investments today are truly accelerating revenue — and which are just noise?

• How should marketing teams evolve to drive outcomes, not just outputs?

• What’s the biggest myth about Martech and ROI in the boardroom today?

• If you had to make one bold Martech investment in 2026 to drive revenue growth, what would it be — and why?​