AGENDA

 

OCT 5th, 2022

Starting 10AM EEST - Helsinki Time

Starting 9AM CET - Stockholm, Oslo, Copenhagen Time

RE-THINK, RE-BUILD, RE-GENERATE | Merging Marketing & Technology

 

10.00 (EEST)

WELCOME 


 

10.05 

REAL TIME OR RIGHT TIME IN CUSTOMER CENTRICITY

Kalle Heinonen, Digital Experience Enthusiast, Adobe

  • What customers want from personalisation

  • What does personalisation at scale require

10.25 

INNOVATING NEW DIGITAL PRODUCTS & SERVICES AT SPEED

Sandy Brueckner, Associate Director Digital Transformation, Linde

  • Creating a different and more efficient approach for internal digital engagement platforms that facilitates multi-sided stakeholders, network effects, and value creation. Thus helping to create unmatched stakeholder & business value.

  • Building a companywide digital exchange network (dX) for 10k+ employees to build skills, drive digital productivity, foster fast product replication & best practices

  • Setting up meaningful user journeys and related content, formats and targeted communication that enables business leaders and teams to challenge business perspectives, to improve the current business (productivity) through digital and to innovate new digital products & services.

 

 

10.45 

MEANINGFUL AND RESPONSIBLE BRANDED CONTENT 

- why marketers need to take it seriously

Pantharee Yordsree, Head of Marketing and Digital Communications, Huhtamäki

  • Consumers are increasingly expecting brands to speak out about important social issues.

  • Building brand relationships through authentic customer experience

  • Purpose-driven marketing and brand activism is a growing trend, but needs to be rooted in company values, culture, and strategy

11.05 

PANEL

WE GOT THE LATEST TECH, BUT WE ARE STILL NOT DATA-DRIVEN – whose fault is that?Sanna Haapaniemi, eCommerce Director Iittala I Fiskars Group

Minna Bhati, Head of Customer Experience and Commerce Solutions I Outokumpu

Saija Korppi, Head of Customer Experience and Digital Marketing, I Roche Diagnostics

  • What problems can technology solve - and what not?

  • The role of the marketing leader. What does a data-driven culture mean and why is it important?

  • Hire or upskill? What role do employees play in getting the most out of data?


 

11.25 

NETWORKING

 

PERSONALISATION & UNIQUE EXPERIENCES | Trust, Sustainability and Inclusion

11.40

CASES

Engage your audience and improve conversion with playable content

Max Söderholm, Country Manager, Playable

  • How to improve marketing performance by utilizing game mechanics

  • What do you need to take into consideration te create successful playable marketing 



 

12.00

CASE Kotijoukot:

THE POWER OF DATA – future proof marketing through loyalty program 

Johanna Kuosmanen, Digital & Customer Experience Director | Kotipizza Group

  • Building marketing and customer experience on top of your own data is a future proof concept

  • Customer loyalty program as a direct connection to the customers will enhance brand loyalty and purchasing frequency

  • Understanding the customer is a simple path to success and business growth

12.20

MODERN PERSONALISATION

TRANSFORM DIGITAL EXPERIENCES IN THE AGE OF PRIVACY

Matt Champion, Solutions Engineer Manager, Onetrust

  • Demonstrate data transparency with control over preferences to engage with consumers in channels and frequencies they desire

  • Minimise privacy risk for the customer by consistently delivering on promises and fulfilling expectations

  • Bring privacy to your MarTech stack by enforcing and governing consent and preference data to the ecosystem


 

12.40 

eCommerce reimagined

How cutting-edge tech is reshaping the customer experience

Henrik Feld-Jakobsen, Chief Strategy Officer, Vaimo

  • Put your marketing in the driver’s seat – break free from the hostage situation with your current technology

  • How superior brands power up to their online presence and scale their digital content – with less effort

  • How to empower eCommerce marketing team to gather, analyse and act on customer data



 

13.00

LUNCH


 

CONTENT, CX & AI  | Create, Monitor and Track

 

13.2

RESPONSIBLE AI IN RETAIL

Anna Baecklund, Head of Data Science, ICA Sweden

  • Meaningful and responsible content that builds trust

  • The importance for brands to be transparent about data, their processes and how it affects the end user

  • Remaining relevant to your customer. From Tracking to Trust

13.40

Driving Outcomes Through Customer Experience

Karen Garritano, Director of Customer Experience Solutions, HCL softwares

  • Develop Hyper-Segmented Communications

  • Deepen and Personalize the Story

  • Enable the Desired Action.

  • Grow the Relationship

14.00

Keynote

3 MARTECH INNOVATION THEMES IN 2023 - HARNESS THEM IMMEDIATELY

Scott Brinker,

The Godfather of Martech, VP platform ecosystem Hubspot, editor at chiefmartec.com

  • B2B/B2C COMMERCE - marketing-led revenue generation, support digital sales organizations, hybrid sales

  • BIG OPS - company-wide data ops; aggregation > consolidation

  • NO CODE - the in-house creator economy; growing/governing self-service martech; how AI is making every marketer a maker

14.20

END OF DAY

Deep Dive Agenda 2022

Deep Dive -sessions are 30 minutes in-depth discussions or presentations. Deep Dives are held in separate virtual rooms in the Event Platform. Seats are limited for each session and registration can be done on the Event Platform.

Time Zone EEST

11:45 (EEST)

Delivering consistent personalization and right time optimization

Kalle Heinonen, Digital Experience Enthusiast, Adobe

Kristiina Banda, Business Lead  Finland, Adobe

  • What does personalization require in large enterprises?

  • How to reduce data silos and ensure effective data flows to gain a unified view of customers?

  • What does unifying data mean for teams and processes? 

  • What does a personalization architecture look like?

12:10 (EEST)

Kuinka rakentaa huippuluokan tuotekokemuksia omnikanavaisesti?

Henri Hauhia, PIM Consultant, Vaimo

Suna Koljonen, eCom & PIM Consultant, Vaimo

  • Menestyneet brändit panostavat tuotekokemukseen – kuinka huippuluokan kokemus rakennetaan?

  • Kuinka pitää tuotetiedot ajantasaisina ja houkuttelevina verkkokaupan lisäksi muissa kohderyhmän käyttämissä kanavissa?

  • Käytännön esimerkit: B2B- ja B2C-verkkokauppa

 

The deep dive is held in finnish.

12:45 (EEST)

Use gamification to collect and enrich your data

Max Söderholm, Country Manager Finland, Playable

In the post cookie world you need your own data more than ever. In this session we will focus on the different ways to use game mechanics to collect subscriptions and consents, enrich your customer data, learn from your audience and get valuable data for product development.

13:30 (EEST)

MODERN PERSONALISATION 
TRANSFORM DIGITAL EXPERIENCES IN THE AGE OF PRIVACY

Matt Champion, Solutions Engineer Manager, Onetrust

14:00 (EEST)

The CX Lifecycle

Attract, educate, transact, and nurture

Magnus Jahrl, Nordic/CEE GTM Leader Commerce and Marketing, HCL Software

Tushar Hadke, Client Director Product & Platforms, HCL Software

Architected to guide and support user needs across their entire lifecycle. No matter if it's B2C, B2B, or B2E, our platform provides industry-leading deep system integration and earns the trust of all users — from IT, business, employees, or your customer base.