Starting 9AM CET - Stockholm, Oslo, Copenhagen Time

Starting 10AM EEST - Helsinki Time

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RE-THINK, RE-BUILD, RE-GENERATE | Merging Marketing & Technology

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9.00 (CET)

WELCOME 

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9.05 

KEY TECHNOLOGIES MARKETERS NEED TO IMPLEMENT IN 2023 

•  The change we face in consumer trends and how this will impact campaigns

• Privacy-first policies and the impact on marketing & advertising

• Future proof your digital strategy

• Data-based marketing automation continues more important than ever 

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9.25 

BUILD, OPERATE AND SCALE PROFITABLE eCOMMERCE                                               

• The speed of implementing new technology has become a question of survival. There is no luxury like trial and error like in the past.

• Making sense of the influx of digital data with creative automation tools

• Consumer-driven product development at speed

 

 

9.45 

THE FUTURE OF DIGITAL COMMERCE - COMPOSABLE ARCHITECTURE
Marko Rytkönen, Country Manager, VAIMO Finland

• The speed of implementing new technology has become a question of survival. There is no luxury like trial and error like in the past.

• In composable commerce you only use the applications your company need

• Better customer experience and increased sales and profits at speed

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10.05 

FIRESIDE CHAT / PANEL

WE GOT THE LATEST TECH, BUT WE ARE STILL NOT DATA-DRIVEN – whose fault is that?

• What problems can technology solve - and what not?

• The role of the marketing leader. What does a data-driven culture mean and why is it important?

• Hire or upskill? What role do employees play in getting the most out of data?

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10.25 

NETWORKING

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PERSONALISATION & UNIQUE EXPERIENCES | Trust, Sustainability and Inclusion

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10.40
MEANINGFUL AND RESPONSIBLE BRANDED CONTENT - why marketers need to take it seriously

• Consumers are increasingly expecting brands to speak out about important social issues.

• Building brand relationships through authentic customer experience

• Purpose-driven marketing and brand activism is a growing trend, but needs to be rooted in company values, culture, and strategy​
  
   

11.00

INFLUENCER & SOCIAL MEDIA MARKETING & COMMUNITY BUILDING

• Creating a data-driven social content strategy

• Identify the value of influencers as part of your content strategy and turn it in to a scalable channel

• Reviewing your social campaigns and being prepared for uncontrollable market disruptions

• Creating compelling storytelling campaigns that will engage, retain and resonate within various in-built communities

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11.20

REMAINING RELEVANT TO YOUR CUSTOMER. FROM TRACKING TO TRUST

• How to truly understand your customers with insights & data-driven approaches

• The importance for brands to be transparent about data, their processes and how it affects the end user

• More important than ever before to lead with purpose and create a culture of inclusion

• Making sustainability pledges is easy, putting them into action and having your customers understand them is the difficult bit

 

11.40 

WELCOME TO THE WEB 3.0 – MARKETING in THE METAVERSE

• Utilising technologies like AR, VR, NFTs and Voice and changing the future for good

• The metaverse – understand what it is, and crucially, what it isn’t

• Insights into how Web 3.0 technology is going to change the way we interact and the expectations of the next generation shoppers

 

12.00

LUNCH

 

CONTENT, CX & AI  | Create, Monitor and Track

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12.20 

ALL PERSONALIZED EVERYTHING

• New Data Intelligence Drives CX-innovation

• Discover how intuitive technology is supporting and transforming how brands deliver personalised buying experiences

• Enhance the customer experience online, on apps and websites​

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12.40
EI MEETS AI.
How leaders in CX are blending empathy and intelligence to create loyalty and ROI

• How can businesses blend CX strategy with AI to improve omnichannel capabilities and foster customer loyalty?

• How do businesses utilise real-time data to make dynamic adjustments to customer journeys, content and experiences that help them meet demand and increase profits?

• How is AI changing the way we use Martech? What is AI based Martceh good for?

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13.00 

LEVERAGING DATA INSIGHTS FOR HIGHER CONVERSATION AND ACQUISITION RATES ACROSS THE CUSTOMER JOURNEY

• Understanding how to utilize process, data and insights to drive your content strategy

• Leveraging real-time data and insights to drive campaigns

• Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts​

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13.25
Keynote

3 MARTECH INNOVATION THEMES IN 2023 - HARNESS THEM IMMEDIATELY

Scott Brinker, The Godfather of Martech, VP platform ecosystem Hubspot, editor at chiefmartec.com

• B2B/B2C COMMERCE - marketing-led revenue generation, support digital sales organizations, hybrid sales

• BIG OPS - company-wide data ops; aggregation > consolidation

• NO CODE - the in-house creator economy; growing/governing self-service martech; how AI is making every marketer a maker

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13.50

END OF DAY