AGENDA

 

OCT 5th, 2022

Starting 9AM CET - Stockholm, Oslo, Copenhagen Time

Starting 10AM EEST - Helsinki Time

RE-THINK, RE-BUILD, RE-GENERATE | Merging Marketing & Technology

 

9.00 (CET)

WELCOME 


 

9.05 

KEY TECHNOLOGIES MARKETERS NEED TO IMPLEMENT IN 2023 

  •  The change we face in consumer trends and how this will impact campaigns

  • Privacy-first policies and the impact on marketing & advertising

  • Future proof your digital strategy

  • Data-based marketing automation continues more important than ever 


 

9.25 

BUILD, OPERATE AND SCALE PROFITABLE eCOMMERCE                                               

  • The speed of implementing new technology has become a question of survival. There is no luxury like trial and error like in the past.

  • Making sense of the influx of digital data with creative automation tools

  • Consumer-driven product development at speed

 

 

9.45 

THE FUTURE OF DIGITAL COMMERCE - COMPOSABLE ARCHITECTURE
Marko Rytkönen, Country Manager, VAIMO Finland

  • The speed of implementing new technology has become a question of survival. There is no luxury like trial and error like in the past.

  • In composable commerce you only use the applications your company need

  • Better customer experience and increased sales and profits at speed

10.05 

FIRESIDE CHAT / PANEL

WE GOT THE LATEST TECH, BUT WE ARE STILL NOT DATA-DRIVEN – whose fault is that?

  • What problems can technology solve - and what not?

  • The role of the marketing leader. What does a data-driven culture mean and why is it important?

  • Hire or upskill? What role do employees play in getting the most out of data?


 

10.25 

NETWORKING

 

PERSONALISATION & UNIQUE EXPERIENCES | Trust, Sustainability and Inclusion

10.40
MEANINGFUL AND RESPONSIBLE BRANDED CONTENT - why marketers need to take it seriously

  • Consumers are increasingly expecting brands to speak out about important social issues.

  • Building brand relationships through authentic customer experience

  • Purpose-driven marketing and brand activism is a growing trend, but needs to be rooted in company values, culture, and strategy

     

11.00

INFLUENCER & SOCIAL MEDIA MARKETING & COMMUNITY BUILDING

  • Creating a data-driven social content strategy

  • Identify the value of influencers as part of your content strategy and turn it in to a scalable channel

  • Reviewing your social campaigns and being prepared for uncontrollable market disruptions

  • Creating compelling storytelling campaigns that will engage, retain and resonate within various in-built communities

11.20

REMAINING RELEVANT TO YOUR CUSTOMER. FROM TRACKING TO TRUST

  • How to truly understand your customers with insights & data-driven approaches

  • The importance for brands to be transparent about data, their processes and how it affects the end user

  • More important than ever before to lead with purpose and create a culture of inclusion

  • Making sustainability pledges is easy, putting them into action and having your customers understand them is the difficult bit


 

11.40 

WELCOME TO THE WEB 3.0 – MARKETING in THE METAVERSE

  • Utilising technologies like AR, VR, NFTs and Voice and changing the future for good

  • The metaverse – understand what it is, and crucially, what it isn’t

  • Insights into how Web 3.0 technology is going to change the way we interact and the expectations of the next generation shoppers



 

12.00

LUNCH


 

CONTENT, CX & AI  | Create, Monitor and Track

 

12.2

ALL PERSONALIZED EVERYTHING

  • New Data Intelligence Drives CX-innovation

  • Discover how intuitive technology is supporting and transforming how brands deliver personalised buying experiences

  • Enhance the customer experience online, on apps and websites

12.40
EI MEETS AI.
How leaders in CX are blending empathy and intelligence to create loyalty and ROI

  • How can businesses blend CX strategy with AI to improve omnichannel capabilities and foster customer loyalty?

  • How do businesses utilise real-time data to make dynamic adjustments to customer journeys, content and experiences that help them meet demand and increase profits?

  • How is AI changing the way we use Martech? What is AI based Martceh good for?

13.00 

LEVERAGING DATA INSIGHTS FOR HIGHER CONVERSATION AND ACQUISITION RATES ACROSS THE CUSTOMER JOURNEY

  • Understanding how to utilize process, data and insights to drive your content strategy

  • Leveraging real-time data and insights to drive campaigns

  • Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts

13.25
Keynote

3 MARTECH INNOVATION THEMES IN 2023 - HARNESS THEM IMMEDIATELY

Scott Brinker, The Godfather of Martech, VP platform ecosystem Hubspot, editor at chiefmartec.com

  • B2B/B2C COMMERCE - marketing-led revenue generation, support digital sales organizations, hybrid sales

  • BIG OPS - company-wide data ops; aggregation > consolidation

  • NO CODE - the in-house creator economy; growing/governing self-service martech; how AI is making every marketer a maker

13.50

END OF DAY