
AGENDA
OCT 5th, 2022
Starting 9AM CET - Stockholm, Oslo, Copenhagen Time
Starting 10AM EEST - Helsinki Time
RE-THINK, RE-BUILD, RE-GENERATE | Merging Marketing & Technology
9.00 (CET)
WELCOME
9.05
KEY TECHNOLOGIES MARKETERS NEED TO IMPLEMENT IN 2023
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The change we face in consumer trends and how this will impact campaigns
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Privacy-first policies and the impact on marketing & advertising
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Future proof your digital strategy
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Data-based marketing automation continues more important than ever
9.25
BUILD, OPERATE AND SCALE PROFITABLE eCOMMERCE
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The speed of implementing new technology has become a question of survival. There is no luxury like trial and error like in the past.
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Making sense of the influx of digital data with creative automation tools
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Consumer-driven product development at speed
9.45
THE FUTURE OF DIGITAL COMMERCE - COMPOSABLE ARCHITECTURE
Marko Rytkönen, Country Manager, VAIMO Finland
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The speed of implementing new technology has become a question of survival. There is no luxury like trial and error like in the past.
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In composable commerce you only use the applications your company need
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Better customer experience and increased sales and profits at speed
10.05
FIRESIDE CHAT / PANEL
WE GOT THE LATEST TECH, BUT WE ARE STILL NOT DATA-DRIVEN – whose fault is that?
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What problems can technology solve - and what not?
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The role of the marketing leader. What does a data-driven culture mean and why is it important?
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Hire or upskill? What role do employees play in getting the most out of data?
10.25
NETWORKING
PERSONALISATION & UNIQUE EXPERIENCES | Trust, Sustainability and Inclusion
10.40
MEANINGFUL AND RESPONSIBLE BRANDED CONTENT - why marketers need to take it seriously
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Consumers are increasingly expecting brands to speak out about important social issues.
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Building brand relationships through authentic customer experience
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Purpose-driven marketing and brand activism is a growing trend, but needs to be rooted in company values, culture, and strategy
11.00
INFLUENCER & SOCIAL MEDIA MARKETING & COMMUNITY BUILDING
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Creating a data-driven social content strategy
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Identify the value of influencers as part of your content strategy and turn it in to a scalable channel
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Reviewing your social campaigns and being prepared for uncontrollable market disruptions
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Creating compelling storytelling campaigns that will engage, retain and resonate within various in-built communities
11.20
REMAINING RELEVANT TO YOUR CUSTOMER. FROM TRACKING TO TRUST
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How to truly understand your customers with insights & data-driven approaches
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The importance for brands to be transparent about data, their processes and how it affects the end user
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More important than ever before to lead with purpose and create a culture of inclusion
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Making sustainability pledges is easy, putting them into action and having your customers understand them is the difficult bit
11.40
WELCOME TO THE WEB 3.0 – MARKETING in THE METAVERSE
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Utilising technologies like AR, VR, NFTs and Voice and changing the future for good
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The metaverse – understand what it is, and crucially, what it isn’t
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Insights into how Web 3.0 technology is going to change the way we interact and the expectations of the next generation shoppers
12.00
LUNCH
CONTENT, CX & AI | Create, Monitor and Track
12.20
ALL PERSONALIZED EVERYTHING
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New Data Intelligence Drives CX-innovation
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Discover how intuitive technology is supporting and transforming how brands deliver personalised buying experiences
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Enhance the customer experience online, on apps and websites
12.40
EI MEETS AI.
How leaders in CX are blending empathy and intelligence to create loyalty and ROI
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How can businesses blend CX strategy with AI to improve omnichannel capabilities and foster customer loyalty?
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How do businesses utilise real-time data to make dynamic adjustments to customer journeys, content and experiences that help them meet demand and increase profits?
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How is AI changing the way we use Martech? What is AI based Martceh good for?
13.00
LEVERAGING DATA INSIGHTS FOR HIGHER CONVERSATION AND ACQUISITION RATES ACROSS THE CUSTOMER JOURNEY
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Understanding how to utilize process, data and insights to drive your content strategy
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Leveraging real-time data and insights to drive campaigns
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Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts
13.25
Keynote
3 MARTECH INNOVATION THEMES IN 2023 - HARNESS THEM IMMEDIATELY
Scott Brinker, The Godfather of Martech, VP platform ecosystem Hubspot, editor at chiefmartec.com
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B2B/B2C COMMERCE - marketing-led revenue generation, support digital sales organizations, hybrid sales
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BIG OPS - company-wide data ops; aggregation > consolidation
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NO CODE - the in-house creator economy; growing/governing self-service martech; how AI is making every marketer a maker
13.50
END OF DAY