Starting 9AM EEST - Helsinki Time - Clarion Hotel Jätkäsaari, HELSINKI

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Agenda will be carried out in English.

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8.00 (EEST) 

WE OPEN OUR DOORS!

Register in, enjoy a light breakfast and mingle!    

 

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9.00 

OPENING REMARKS BY OUR MODERATOR

Jesse Kamras 

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9.10 

OPENING KEYNOTE

AI FOR BRAND BUILDERS: STANDING OUT IN A COPY-PASTE WORLD​​

Martin D. Adams, Ethical -AI founder, Innovation Expert & Marketing Guru (US)​

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In a world where AI can generate unlimited content, brands face a new challenge: how to remain distinctive when creativity is increasingly automated.

 

Drawing on experience advising global companies, working at Harvard’s Berkman Centre for Internet & Society, and being involved in the landmark Obama “HOPE” poster intellectual-property case, Martin Adams explores how AI is reshaping creativity, ownership, and brand differentiation.

 

• Why brand distinctiveness becomes more important than ever

• The new relationship between human creativity and machine generation

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9.50

THE RISE OF AI MARKETING AGENTS FROM ASSISTANTS TO AUTONOMOUS DECISION MAKERS

TBA 

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• How AI agents are moving from optimization tools to operators of marketing execution

• Where autonomy drives growth and where it creates risk in marketing systems

• What leaders must redesign in teams, processes, and governance to stay in control

 

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​​10.15

TAKE A BREAK AND NETWORK! 

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10.50

DESIGNING THE HUMAN AND AI HYBRID MARKETING ORGANIZATION FOR COMPETITIVE ADVANTAGE

TBA​​​

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• How leading organizations are redesigning roles, teams, and workflows for human and AI collaboration

• Where human creativity, judgment and strategy outperform AI and where AI should lead

• What capabilities and leadership decisions are required to build a competitive hybrid organization

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11.15

UNIFYING DATA AND AI ACROSS MARKETING SYSTEMS​​​​

TBA

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• How to unify data platforms and AI across the Martech stack to enable real-time decision making

• Breaking down silos between marketing and data to create a connected system

• Turning fragmented data into actionable intelligence that drives performance and growth

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11.40 

LUNCH AND MINGLE! 

 

12.45

KEYNOTE

CASE KONE: BUILDING CUSTOMER IIMPACT AT GLOBAL SCALE​

Hans Timola, Global Head of Customer Marketing, KONE (FI)

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• How to build a unified customer-led journey engagement, across markets

• Connecting data and customer touchpoints to create a measurable and shared overview

• The role of the public website as part of the customer journey today and tomorrow – lessons learned from a global website transformation in the AI era

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13.05

WHAT THE BOARD ACTUALLY WANTS FROM MARKETING AND WHY MOST METRICS STILL MISS THE MARK

TBA

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• What boards and CFOs actually expect from marketing beyond pipeline and activity metrics

• Why traditional marketing KPIs fail to reflect real business impact and growth contribution

• How to redefine marketing measurement around revenue, value creation and strategic influenc

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13.30​​​​​

TAKE A BREAK AND NETWORK! 

 

14.05

WHY MARKETING AND FINANCE MUST ALIGN TO PROVE GROWTH IMPACT

TBA

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• What finance leaders actually expect when evaluating marketing performance

• Where marketing and finance misalign on metrics and value

• How to connect marketing activity to revenue, margin and business growth

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14.30

CLOSING KEYNOTE

WHEN EVERYTHING IS GENERATED WHY DO SOME BRANDS STILL WIN

TBA​​​

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• AI is leveling the playing field and making differentiation harder than ever

• What separates winning brands when content, creativity and execution are increasingly automated

• How marketing leaders must rethink brand, creativity and competitive advantage in the AI era

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15.05-15.10

END OF DAY REMARKS

Jesse Kamras

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15.10

MUSIC & MINGLE

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16.00

EVENT ENDS

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