8:30

 

Good morning sunshine! Go grab some coffee & breakfast.

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9:00 

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The Moderator Kick Off

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9:05 

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KEYNOTE    Community-driven Storytelling

Roger Hoard, Creative Lead, Airbnb

• How successful brands leverage the power of community to deliver their message

• Getting a community to rally around your brand

• Why traditional marketing messages don’t work anymore

 

9:35

A CMO’s Guide (and Actually Anyone in Marketing) to Tackling the MarTech Madness

Carlos Doughty,  Founder, MarTech Alliance 

• What actually is martech? Spoiler – it’s a lot more than marketing tools

• A practical framework for how to structure your marketing technology strategy and roadmap

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9:55

 

Introducing the MarTech Landscape

Ira Gylling,  Growth Director and Strategist, Avaus 

• What does the Finnish MarTech Landscape look like and how does it compare to the Nordic/European Landscape

• Who are the star players?

• What is the industry worth?

 

10:10

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KEYNOTE   Humanisation and Personalisation of Tech Brands in Marketing

Monika Werthén, Head of Marketing, Uber Nordics 

• Building long-lasting brand loyalty

• Creating true brand purpose

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10:35 

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Business Mingle

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11:15 

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Social Video Trends: How to Grow and Monetize an Audience Online Using Data

Emily Morphy, EMEA Sales Director, Tubular Labs

• What content are people consuming in the Nordics and where? 

• How to identify and capitalise on a content opportunity 

• Trends in Nordic branded content across Facebook, Instagram and YouTube

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11:35 

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How Marketing Gamification drives loyalty, brand engagement, lead generation and data enrichment

Max Söderholm, Country Lead, Finland, LeadFamly

• Cut through the noise by adding game elements to your marketing campaigns

• Omnichannel: Turning app visits into in-store sales (case: Coop Denmark)

• Marketing gamification made simple: the LeadFamly platform

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11:50  

 

How Much is Your Marketing Worth? Don’t Trust Me, Trust the Data

Jaime López, Sales & Development, Wärtsilä

• From brochures to revenue-generating automated marketing: Wärtsilä’s journey

• Five keys to making your organisation a data-driven marketing powerhouse

• What’s next in data-driven marketing?

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12:20

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Lunch time!

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13:30 

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Republic of Performance: Finding Your Cultural Tribe in a Global Marketplace

Martin Karaffa, Senior Associate at Hofstede Insights

• CASE: How increasing affluence levels couldn’t predict marketplace success for  Meredes-Benz’s most expensive cars, but cultural differences could

• The 9 dimensions of consumer culture

• Observations of the growth of specific cultural forces​

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13:50

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Why We Need to Search for Unorthodox Data Mergers to Change the Game for Better Online Marketing

Markku Mäntymaa, Founder, Viomba 

• How to optimize one's digital ROMI with biometric attention data?

• Recent case studies

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14:05 

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From Conversation to Conversion: How to Build Business in Every Stage of the Funnel

Fredrik Rönnlund, Chief Growth Officer at Valohai, Chairman of the Board at Leadoo 

• What you can learn from selling to Fortune500s and SMEs

• Why in this modern marketing world, it is worthwhile to build a dialogue with both potential and current customers

• How martech tools can enable this dialogue

 

14:25 

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Q & A session with keynotes: Breaking Down MarTech 

Carlos Doughty,  Founder, MarTech Alliance

Roger Hoard, Creative Lead, Airbnb 

Monika Werthén, Head of Marketing, Uber Nordics 

Emma Storbacka, CEO, Avaus

• How different aspects of MarTech correlate, which grow and which don’t

• What should be your primary investment 

• Analytics, data, AI vs. traditional marketing

 

14:55

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Business Mingle

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15:30  

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From Martech First to Innovation First: How to Generate Growth and Better Customer Experiences From (Mar)Tech and Data

Jukka Sundquist, Managing Director, Nordic Morning

• Generate value and efficiency through piloting, learning and scaling

• Better customer on-boarding and loyalty through automation, marching learning & AI

• Client cases 

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15:50

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Content Strategy is Dead. Long Live the Content Strategy. 

Laura Hinkkanen, Strategist and Content Lead, Frantic

• Why should you invest in content?

• Why is it crucial to break the silos and work on the customer journey together?

• Content from product design to demand creation and marketing

 

16:20 

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Sparkles & Mingle

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