While many of us in mid-November are thinking about the upcoming holidays, travel plans, and quality time with loved ones, business and marketing leaders are crunching the numbers and having tough discussions about their budgets for the new year before 2018 comes to a close. Photo credit: Getty Images As you’re looking back at the year’s successes and (let’s face it) shortcomings, it’s important to look ahead to what the marketing industry as a whole has in store in the near

Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot. If you want to go where the people are, you need to be active online. The infl

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition. Voice search and live videos were just two of the methods marketers explored to improve consumer interactions and brand awareness in 2018. As innovations in technology and ideas come forward, 2019 is also sure to see its share of trends having an

If you tap through the daily media or advertising industry news, you'll notice a consistent stream of influencer marketing-related topics. There will be plenty of new companies raising money and claims that this is the year the industry is going to grow rapidly and break out as a mainstream marketing technique. While it may seem like the industry is huge, I'm here to tell you that it's a pretty small market opportunity. Some companies claim that they are tackling the content

How human creativity and AI-based automation make a winning combination Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand communications that need to be more relevant: consumers are also interested in purchasing more personalized products and services, and are willing