While many of us in mid-November are thinking about the upcoming holidays, travel plans, and quality time with loved ones, business and marketing leaders are crunching the numbers and having tough discussions about their budgets for the new year before 2018 comes to a close. Photo credit: Getty Images As you’re looking back at the year’s successes and (let’s face it) shortcomings, it’s important to look ahead to what the marketing industry as a whole has in store in the near future and to seek out new opportunities to engage your audience. To help, here are seven marketing trends that leaders should consider as they’re preparing to budget for 2019: 1. Content has become core to marketing (an
Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot. If you want to go where the people are, you need to be active online. The influence of the digital landscape, or 'cyberspace,' has been steadily growing since the 1990's, and now, just a few decades later, it is a major virtual environment for the vast majority of people on the planet. Social medi
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition. Voice search and live videos were just two of the methods marketers explored to improve consumer interactions and brand awareness in 2018. As innovations in technology and ideas come forward, 2019 is also sure to see its share of trends having an impact on marketing. Below, 11 Forbes Agency Council members shared their predictions for the year ahead. Members of Forbes Agency Council offer insights on what marketing trends to expect in 2019. PHOTOS COURTESY OF THE
If you tap through the daily media or advertising industry news, you'll notice a consistent stream of influencer marketing-related topics. There will be plenty of new companies raising money and claims that this is the year the industry is going to grow rapidly and break out as a mainstream marketing technique. While it may seem like the industry is huge, I'm here to tell you that it's a pretty small market opportunity. Some companies claim that they are tackling the content space, which is arguably a much bigger opportunity. However, I still haven't seen a company that is able to shift their reputation in a customer's eyes. The best and biggest venture capitalists in this space, such as 16z
How human creativity and AI-based automation make a winning combination Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand communications that need to be more relevant: consumers are also interested in purchasing more personalized products and services, and are willing to wait longer to get them. You know more about your customers than ever before. But isn’t one of your biggest challenges how to make sense of all that customer data so your marketing messages can be more targeted and re
