Marketing insights | MarTech Nordic 2020 | Helsinki

The Facts Behind Why Gamification Works

The Facts Behind Why Gamification Works

We gathered a list of the most interesting gamification facts While some people mistake gamification for a fun few minutes, it’s much more. From analyzing LeadFamly data and client campaigns, we know that gamification campaigns increase audiences’ time engaged, money spent, and social media habits. Some people question if gamification actually has an impact on business. We can say it absolutely does. Knowing that it’s a fast-growing industry, at LeadFamly we like to say gami

5 Top Marketing Insights from Harry Potter: Wizards Unite for Marketers

5 Top Marketing Insights from Harry Potter: Wizards Unite for Marketers

Pokémon GO used marketing gamification and AR, and why Harry Potter: Wizards Unite will follow in its footsteps. Until last weekend, Potter fans could only imagine the Wizarding World. Now, both Harry Potter and Pokémon fans can experience this magical world in Harry Potter GO, or Harry Potter: Wizards Unite as it’s officially called. The player’s mission is that magical things are happening in the Muggle [non-magical] world and the player’s job is to capture these magical be

Changing Marketing One Pokémon At A Time

Changing Marketing One Pokémon At A Time

First, Pokémon GO got players moving and exploring. Now, its parent company, The Pokémon Company, and Niantic, the developer, want to help its users sleep better. What’s this about? Pokémon GO was undoubtedly a homerun for Niantic and The Pokémon Company. App revenue has surpassed US$2.5 billion since its release, with it grossing US$205 million in the first quarter of 2019. The app crossed the one billion download mark in September 2018. Pokémon GO is also played by one of t

How Games Convert Leads Into Clients

How Games Convert Leads Into Clients

Looking for an effective method for converting leads into actual customers, clients, or sales for your business? Whether you are trying to motivate someone to complete a task, or trying to convert leads with marketing campaigns, you are definitely going to see results if you make the entire process fun. This is where gamification software truly excels as an effective method for attracting attention, engaging with consumers, and converting online leads into customers — no matt

The Untapped Potential of Events in Classic Content Marketing

The Untapped Potential of Events in Classic Content Marketing

Content marketing, the buzzword and marketing trend of the past decade, is older than one might think. The practice of gently coaxing a prospective client towards a buying decision by serving them useful and relevant content was invented long before the phrase was coined. Very, very long before. Here's a classic example of true, by-the-book (no pun intended) content marketing, often brought up in lectures and marketing classes. It takes us back to France in the year 1900. Two

Bringing events into the digital age with integrated marketing

Bringing events into the digital age with integrated marketing

Data has become an important ingredient in all marketing operations and provides companies with a way to measure the success of their campaigns and justify their ever-growing marketing budgets. Marketing is increasingly less about creative work and more about using analytics to optimize and target campaigns. The ever so handsome Don Draper is losing his spot at the top of the marketing tree, being replaced by a digital native marketing engineer. With this change, the previous

Leadfamly customer case: Zizzi

Leadfamly customer case: McDonalds

Use gamification to activate your target audience

Gamification V. Marketing Automation:
A Comparison

Gamification V. Marketing Automation: A Comparison

Find out why an interactive marketing gamification strategy can be  more effective for your business than many automation tools. When it comes to automating time-consuming tasks involved with marketing and promotion, the use of marketing automation tools can be an effective method to help speed things up. Whether you want to automate emails, schedule social media posts, or instantly reply to queries on your website with chatbots, marketing automation tools certainly have thei

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How to Increase Employee Engagement with Gamification

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11 Digital Marketing Trends for 2019-2020 Part 1 – Marketing Technology

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