The Facts Behind Why Gamification Works
We gathered a list of the most interesting gamification facts While some people mistake gamification for a fun few minutes, it’s much...
5 Top Marketing Insights from Harry Potter: Wizards Unite for Marketers
Pokémon GO used marketing gamification and AR, and why Harry Potter: Wizards Unite will follow in its footsteps. Until last weekend,...
Changing Marketing One Pokémon At A Time
First, Pokémon GO got players moving and exploring. Now, its parent company, The Pokémon Company, and Niantic, the developer, want to...
How Games Convert Leads Into Clients
Looking for an effective method for converting leads into actual customers, clients, or sales for your business? Whether you are trying...
The Untapped Potential of Events in Classic Content Marketing
Content marketing, the buzzword and marketing trend of the past decade, is older than one might think. The practice of gently coaxing a...
Bringing events into the digital age with integrated marketing
Data has become an important ingredient in all marketing operations and provides companies with a way to measure the success of their...