How to Increase Employee Engagement with Gamification
For over a decade now, gamification has been used by businesses to improve employee training, participation and motivation. Gamification takes elements of video games and applies it into non-gaming contexts, like a specific process inside an organisation - truly taking the motto “work hard, play hard” to a new level! The idea is to encourage employees to reach certain objectives by making mundane tasks fun. Merriam-webster defines gamification as, the process of adding games
11 Digital Marketing Trends for 2019-2020 Part 1 – Marketing Technology
1. Experience design is now becoming algorithmic and AI driven User experience is swiftly overtaking price as the most critical competitive differentiator. Also, digital experiences are increasingly designed and created by algorithms and AI. It all started with personalisation. When personalisation becomes sophisticated enough, the experience becomes different – it feels intelligent. An algorithm that learns. This is what the AI hoopla is all about. The rewards are the same a
The AI Marketing Landscape is Growing at the Speed of Light
In our series of marketing technology landscapes, this time Avaus’ team has focused on mapping AI solutions. This, first ever published AI Marketing Landscape tells a compelling story about the new urgency of data and analytics in all areas of business, enterprise, SME and smaller. As we speak, the Landscape is evolving. Adoption of AI tools and technologies is gaining speed, and the Landscape is as of this writing, for sure already wanting. The AI based solutions are prolife
