What are the Benefits of Marketing Automation? (Survey Results 2.0)

Back in 2017, we conducted the first international marketing automation survey and now it’s time to get a fresher perspective of how marketers use automation. Here we listed some of the latest survey results and the key takeaways. We also compared our findings against the previous findings. Goal We wanted to find out how marketing teams utilize marketing automation in their daily job, what benefits they get, and what challenges they face. Respondents 331 marketing and communications professionals from Finland, Sweden, France, Germany, the United Arab Emirates and Hong Kong took part in the survey. Familiarity with marketing automation Almost 90% of the respondents are familiar with marketing

How to outsource your digital marketing

A struggle many business owners face regularly is lack of time. Especially in smaller companies it is common that a relatively small group of people is responsible for many various tasks. As the owner you want your company to grow, and you know that you need great marketing efforts to get your name out there but lack of time and resources means that your sales and communication person is tasked with updating your website and doing something in social media. No one coordinates your marketing and none of your staff actually know all the possibilities digital marketing could provide for your company. This is when you should think of outsourcing some aspects of your digital marketing, or to outs

Miten arvioida liidinhankintakampanjan toimivuutta?

Liidinhankinta, tuo kuuma peruna, aiheuttaa sykähdyksiä monen markkinoijan ja yrityksen sydämessä. Liidinhankintaa voi tehdä monessa kanavassa ja monella eri tavalla. Liidejä voi konvertoida suoraan verkkosivuilla erilaisin ladattavin oppain tai esimerkiksi erilaisilla kampanjoilla, kuten arvonnoilla tai testeillä. Liidinhankinnan haaste on usein mitattavuus ja seuranta. Sokkona sohimisesta ei koidu yritykselle muuta kuin ylimääräistä työtä ja taloudellisia kuluja, joita voidaan välttää tekemällä strategista ja suunniteltua liidinhankintaa. Aloita liidinhankinnan suunnittelu tavoitteista Liidinhankintaprosessiin kuuluu useita eri vaiheita, jolloin sen käsittely kokonaisuutena voi aiheuttaa m

Why You Should Utilize Media Analysis

To cut right to the chase: a media analysis is a comprehensive report done by an individual Media Analyst or a team of professionals on a specific subject, such as the public image of an organization. Media analysis is a valuable tool for an organization or a company to find out about their visibility in the media, about the tone that is used when referred to them and also about very particular issues that might be tied to an event in time, a season or a crisis. In this article, we take a deep dive into the world of media analyses and how your organization could benefit from them. 1. Media analysts get to work The analysis process is quite straightforward: an organization gives an assignment

PR ❤ SEO – 22 Facts Every PR Expert Should Know About Search Engine Optimization

Most of the organic website traffic comes through search engines. Because of this, a high ranking on search engines can really help in bringing more potential visitors to your website. To get a higher ranking, search engine optimization (SEO) is the tool to use. Content marketing and SEO are a match made in heaven and it’s difficult to think them as separate so while thinking about your communications and PR, you should definitely keep SEO in mind. Professionals in charge of communications and content creation have become extremely important for search engine optimization. Acknowledgement of SEO helps to get your message out there for as many people as possible. With these SEO tricks, you’ll

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Aleksi Helander


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