July 7, 2020

The national laws about offering digital services oblige public sector operators and some private sector organizations to comply with accessibility requirements. Different national laws inside the EU implement the European Union Accessibility Directive.

T...

July 2, 2020

Everything produces data, and brands struggle to keep up. Leaders are using transformational technologies to set a standard of CX that differentiates them from the competition. Discover how Oracle CX solutions can smooth your path to CX excellence.

June 24, 2020

Back in 2017, we conducted the first international marketing automation survey and now it’s time to get a fresher perspective of how marketers use automation. Here we listed some of the latest survey results and the key takeaways. We also compared our findings against...

June 24, 2020

A struggle many business owners face regularly is lack of time. Especially in smaller companies it is common that a relatively small group of people is responsible for many various tasks. As the owner you want your company to grow, and you know that you need great mark...

June 16, 2020

Liidinhankinta, tuo kuuma peruna, aiheuttaa sykähdyksiä monen markkinoijan ja yrityksen sydämessä. Liidinhankintaa voi tehdä monessa kanavassa ja monella eri tavalla. Liidejä voi konvertoida suoraan verkkosivuilla erilaisin ladattavin oppain tai esimerkiksi erilai...

June 10, 2020

To cut right to the chase: a media analysis is a comprehensive report done by an individual Media Analyst or a team of professionals on a specific subject, such as the public image of an organization. 

Media analysis is a valuable tool for an organization or a company t...

June 1, 2020

Most of the organic website traffic comes through search engines. Because of this, a high ranking on search engines can really help in bringing more potential visitors to your website. To get a higher ranking, search engine optimization (SEO) is the tool to use.

Content...

September 27, 2019

We gathered a list of the most interesting
gamification facts

While some people mistake gamification for a fun few minutes, it’s much more. From analyzing LeadFamly data and client campaigns, we know that gamification campaigns increase audiences’ time engaged, money sp...

September 17, 2019

Pokémon GO used marketing gamification and AR, and why Harry Potter: Wizards Unite will follow in its footsteps.

Until last weekend, Potter fans could only imagine the Wizarding World. Now, both Harry Potter and Pokémon fans can experience this magical world i...

September 13, 2019

First, Pokémon GO got players moving and exploring. Now, its parent company, The Pokémon Company, and Niantic, the developer, want to help its users sleep better. What’s this about?

Pokémon GO was undoubtedly a homerun for Niantic and The Pokémon Company. App revenue ha...