Learn 8 Rules of Tailoring Your Presentations
An elephant and blind men You might know the story: A group of blind men ran into a strange animal, an elephant. None of them had met an...
Why Budget for a Sales Enablement Tool in 2021?
It’s that time of year when companies start to plan their budget for the next year. To help make 2021 more successful, there’s one thing...
Have you heard these six B2B myths? Here’s the truth behind them
The world of B2B marketing is a murky twilight zone where myths, preconceptions and false impressions abound. You should definitely not...
To automate or not to automate – This is NOT THE question
Your company is thinking about growth, pondering about the large questions of business life. You have heard that every other company in...
What is marketing automation?
Your company’s head of marketing is stressed. Their calendar is full of tasks, their to-do-list is longer than the river Nile and their...
When to think about outsourcing your marketing
Sometimes outsourcing can be a saviour that you never thought you needed and other times it is the saviour you know you desperately...
A Brief Guide To Gamification In Marketing
Have you ever wondered if gamification in marketing was really a fit for your business or brand? We figured that many marketers have, so...
Is Your Newsletter Accessible? Should It Be?
The national laws about offering digital services oblige public sector operators and some private sector organizations to comply with...
The data disconnect – connected data is your key to CX excellence
Everything produces data, and brands struggle to keep up. Leaders are using transformational technologies to set a standard of CX that...
What are the Benefits of Marketing Automation? (Survey Results 2.0)
Back in 2017, we conducted the first international marketing automation survey and now it’s time to get a fresher perspective of how...
