1. Experience design is now becoming algorithmic and AI driven


User experience is swiftly overtaking price as the most critical competitive differentiator. Also, digital experiences are increasingly designed and created by algorithms and AI. It all started with person...

In our series of marketing technology landscapes, this time Avaus’ team has focused on mapping AI solutions. This, first ever published AI Marketing Landscape tells a compelling story about the new urgency of data and analytics in all areas of business, enterprise, SME...

February 20, 2019

While many of us in mid-November are thinking about the upcoming holidays, travel plans, and quality time with loved ones, business and marketing leaders are crunching the numbers and having tough discussions about their budgets for the new year before 2018 comes to a...

February 20, 2019

Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. Bu...

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition.

Voice search and live videos were jus...

February 20, 2019

If you tap through the daily media or advertising industry news, you'll notice a consistent stream of influencer marketing-related topics. There will be plenty of new companies raising money and claims that this is the year the industry is going to grow rapidly and bre...

February 20, 2019

How human creativity and AI-based automation make a winning combination

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online...

Please reload

Featured Posts

Captivate and Capture Your Online Leads - Why Interactive Content Is the New King!

August 7, 2019

1/4
Please reload

Recent Posts